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Buck’s Blue Bricks Current Numbers: • 500 leads per month • 250 qualified prospects (50% of all leads are qualified) • 100 sales calls (40% of qualified prospects get on sales calls) • 30 new customers (30% close rate) By improving the numbers across the board by 5%, we see something magical happen. ✨ Buck’s Blue Bricks 5% increase (I rounded to the nearest whole number): • 525 leads per month (5% increase in leads) • 289 qualified prospects (55% of all leads are qualified) • 130 sales calls (45% of qualified prospects get on sales calls) • 46 new customers (35% close rate) In total, this is a 53% increase in the total number of new customers for Buck’s Blue Bricks. 🚀 All of these adjustments can be made with minimal additional investment in marketing dollars. 💵 Let’s look at one more scenario. This time with a 10% increase across the board. 🔝 Buck’s Blue Bricks 10% increase:
• 165 sales calls (50% of qualified prospects get on sales calls) • 66 new customers (40% close rate) That is a 120% increase in total new sales with only a 10% increase in leads and 10% improvement on conversions. 🌟
• 550 leads per month (10% more leads) • 330 qualified prospects (60% of all leads are qualified)
These are not even all the adjustments you can make. In many cases, there are other levers that can be pulled to further improve these results. Ignore the conventional wisdom and shiny object sellers who will tell you all you need is more leads to grow your business faster, cheaper, and larger than you could do with lead generation along. For many reading this, hopefully, this will be eye-opening for you, and you can get off the hamster wheel of constantly looking for new sources of ever- increasing leads to sell to. 🛑🔍 Take some of your time and treasure and focus on improving your numbers, and next time we see each other for dinner or drinks, you’re buying. 🍽️🥂
–Shaun
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