Leadership in Action - US English - 202206

Think about this! Almost everyone who tries a Melaleuca product for the first time is completely unfamiliar with it. They’ve never heard of it before. With the exception of a warm recommendation of a friend or acquaintance, the product they’re trying is fundamentally unknown. They haven’t been exposed to any advertising. Any media coverage. Any influencer giving it a review on social media. No celebrity has endorsed it. Heck, they’ve never even seen it on a store shelf before. And yet, Melaleuca products enjoy some of the highest customer satisfaction of any consumer packaged goods. In

fact, the consistently chart-topping popularity and performance of Melaleuca products is what keeps 96% of our shoppers coming back to our store month after month after month! The vast majority of new Melaleuca Members are left asking, “How could one company have developed so many important, life-changing products? If they’re so good, why have I never heard of them before?” Well, the answer isn’t a paradox or a coincidence. Melaleuca is a different KIND of company. And from the beginning, Melaleuca Executive Chairman Frank VanderSloot had the vision to offer our products directly from

our manufacturing facilities to our shoppers. As for marketing, we rely solely on the power of word of mouth. But if you’re going to do that—if you’re going to rely on real people giving real recommendations to real friends they have relationships with—your products can’t just be good. They can’t even be great. They have to be EXCEPTIONAL! They have to be demonstrably different. Proven better. Backed by science. And they have to deliver jaw- dropping benefits that can’t be found anywhere else. Well, let me tell you—after 36 years of relentless innovation, Melaleuca has got the goods! Unlike any other company, our product lines feature jaw-dropping products, each with their own amazing backstory. And while there are literally dozens and dozens of these, let’s take a moment to focus on just a few of them.

CONTINUE

JUNE 2022 | MELALEUCA.COM 17

Made with FlippingBook Digital Publishing Software