Specifically, if a community loses power during a natural disaster , respondents said that they would prefer emergency communications via the following channels:
45 % Sirens/public broadcast alerts
40 % Phone calls to cell phones 14 % Digital signage
56 % SMS or text messages 29 % Social media
23 % Email
When asked how emergency services would communicate with community members in the instance of lost power, 16% of respondents responded that they don’t know. As authorities revisit their severe weather notification protocols, the following preferences from the public should be considered:
No matter the notification style, it is crucial for emergency managers, government agencies and other safety practitioners to communicate proactively and in a timely manner. In terms of the volume of emergency notifications, 70% of respondents said that they receive just the right amount of communication consistently throughout a severe weather event, while 23% of respondents indicated they do not receive enough notifications or none at all.
43 %
Send notifications via customized texts and/or phone alerts
When a natural disaster or severe weather event occurs in your area, how much communication do you receive about the event from local public safety and/or emergency management officials?
Provide a safety app with alerts, emergency procedures and a library of safety resources
39 %
Prioritize outreach from local officials leading up to severe weather events
39 %
Once a dominant channel through which citizens
70%
18%
7%
5%
Introduce strategies whereby local public safety officials can gather information on community members via an access/ functional needs registry or safety profile system
received updates or checked for information, social media’s low ranking as a source of truth shows that consumers want information to come straight to them from authorities, rather than checking different social media platforms to get the latest updates.
29 %
Utilize more local messaging platforms (targeted mailings, flyers, public information sessions, etc.) detailing ways to prepare for severe weather events
28 %
Just the right amount of communications We receive communications consistently throughout the event, on almost a daily basis.
Not enough communication We receive one or two communications, but that’s it.
Too much communication To the point where we become desensitized to the alerts.
No communication We don’t receive any communications regarding severe weather events.
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