QUARTERLY BEAT / JULY 2023 ///
/// QUARTERLY BEAT / JULY 2023
As a VETgirl ELITE member, you can watch it on-demand whenever you want! Here, the top highlights you should have learned from some of the popular webinars this quarter! Massage Mind MISSED OUT ON OUR WEBINARS BECAUSE LIFE IS TOO BUSY?
Practice Financial Health: Assessing, Diagnosing & Treating • Veterinary medicine is a fixed-cost business. This means that there is a set minimum revenue you must make to cover your costs. It also means the more you do over this amount, the more you make because your costs remain mostly the same. • Practice value is based on PROFITABILITY not revenues. Assessing your profitability requires an adjusted income statement. Once you do this, you can use the adjusted income statement to diagnose “diseases” eating away at profit. • Track client complaints after a fee raise to give your team a tangible representation of the truth - your clients are not fee sensitive. They love what you are doing. • If your practice is product-centric (e.g., 40% or more of your revenues are from product sales) rather than service-centric, you are likely to be less profitable as those items are “shoppable”. • Have your practice valued every 3-5 years for management & planning purposes. Missed opportunities cost your practice money!
Practice Management Webinar | May 23 David McCormick, MS, CVA
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Developing an Impactful (and Manageable) Marketing Strategy
It’s More Than Water and Salt…Practical Fluid Therapy!
• Be willing to agree that your practice is a business and part of the strategy is to make money and be profitable. • The best way to create content is to solve a problem for a pet owner (Why is my pet…) with expertise, authority, and trustworthiness; this creates value for the pet owner. • Develop original content if you want to be ranked on Google! Don’t copy and paste from somewhere else! • A culture-rich practice has an easier time recruiting staff, which in turn helps you keep your clients happy. • A key part of your strategy is your client reviews. More and better reviews draw new clients. And you need to ask for them with an automated request following appointments.
• Intravenous or intraosseous are the most appropriate routes of fluid administration in shock resuscitation. • Bodyweight is an underutilized tool and can be very helpful when assessing and monitoring a patient’s fluid therapy plan and hydration status. • Dehydration cannot be assessed using the same parameters in all patients. • Patient’s receiving fluid therapy should be reassessed every 2 - 4 hours. • Focus on the desired fluid therapy goals and endpoints of resuscitation including heart rate, blood pressure, lactate, and POCUS parameters.
Practice Management Webinar | May 9
Small Animal Webinar | May 3 Garret Pachtinger, VMD, DACVECC
Bill Schroeder
Expanding our Minds with Lyme
Understanding the Human Animal: Anxiety and Its Impact in the Workplace • Anxiety is a normal human emotion in response to perceived danger and exists to keep us safe and is the most common mental health issue worldwide. • Anxiety affects the workplace through poor productivity, disability, absenteeism, performance issues, and indirect costs. • Manage “everyday” anxiety by practicing down-regulation, shifting the perspective, and building tolerance. • Lead at your practice through psychological safety, empowering, over- communicating, normalizing mental health, encouraging seeking help, and modeling.
• Transmission: It takes 24 to 36 hours to transmit the Borrelia pathogen to a mammalian host since stimuli, such as warmth from the mammal’s skin, and time are needed for expression of OspC on the outside of the pathogen allowing it to move to the salivary glands and into the mammalian host. • Seasonality: The peak activity time of the adult tick vector (Ixodes spp.) is Fall, early Winter, and early Spring. • Serology: Once in the mammalian host, expression of OspA and OspC diminish and instead Borrelia begins to express VLsE on its outer surface. Antibodies to C6 (a portion of VLsE) become detectable a few weeks after infection, remain detectable throughout infection, and can often be found before the onset of clinical signs. • Treatment: In a symptomatic Lyme+ dog, appropriate treatment includes doxycycline, and clinical signs should promptly resolve in a few days. • Prevention: Because the risk of tick-borne disease is increasing across North America, prevention of Lyme disease is key! This includes annual screening, tick control, prompt tick removal, and vaccination against both OspA and OspC.
Small Animal Webinar | May 1
Wellness Webinar | April 26 Jeannine Moga, MA, MSW, LCSW
Dr. Kathryn Duncan, DVM, PhD, DACVM (Parasitology)
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VETGIRL BEAT EMAGAZINE | VETGIRLONTHERUN.COM
VETGIRL BEAT EMAGAZINE | VETGIRLONTHERUN.COM
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