FELLOW CATTLEMEN AND FRIENDS,
For those that don’t know our family and our operation, we thought we’d take a few sentences to introduce ourselves. We are a 100% family owned and run operation. No outside help. We have some great neighbors that help with our branding and occasionally help feeding when we are on the road for rodeo. Other than that, the only people that handle these cattle year round are the four of us. Calving, breeding, doctoring, weaning, feeding, and heifer and bull development all take place on our ranch Southwest of Bayard, NE. Our cattle never leave the ranch until they are sold. They are handled by horseback and we feel their dispositions speak for themselves. As many of you know, we ran our Registered Red Angus herd in the high country of Colorado for about 15 years. Our cattle spent the summers in the mountains at nearly 10,000 feet elevation. We made the big decision to move our entire herd and genetics to Nebraska in 2024. We sure miss the mountains, but our life here in Nebraska is better than we could have ever imagined. Our kids have done amazingly well, our cattle are thriving, and we feel more than blessed to live this lifestyle in the Wildcat Hills. Many cattle producers claim that they breed cattle that will fit in any environment. Well, I can tell you that we have put this statement to a real world test. Not many can make that claim. If you choose to purchase a bull from our operation, we truly believe that you are investing in our genetics and our family. It goes well beyond the bull. Honesty, integrity, and personal relationships are the fundamentals for our business. We are not a corporate outfit, we don’t have investors, and you will not be treated as just another customer. We stand behind the bulls we offer and would love the chance to get to know your cattle and your family. Our cattle herd is expected to breed on time, calve unassisted, and raise a good, quality calf every year. We cull extremely hard based on fertility and disposition. Our females are expected to raise their own calf in a real world environment. We utilize a very strict AI protocol and we do all of our own breeding. We don’t do any embryo work so these bulls in the offering were bred and raised by their own dams out of sires of our choice. We believe they are as functional as we can possibly make them! We would love the opportunity to visit with you about your cattle needs. We welcome anyone out to our ranch to view the bulls and go through our cows and their 2026 calves before the sale. We would be excited to show you the cows behind these bulls. Please call us to arrange a time to do so. If that doesn’t work for you, we will haul the bulls to Gering, Nebraska on Thursday, March 12 and they will be available for viewing at Sugar Valley Stockyards up until the time they sell.
Thank you for your interest in our program!
Dan, Katie, Nolan, and Lyla Reardon Rocking R Red Angus
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