Stubbins Watson & Bryan - April 2020

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Always Warm Up

Many people assume that warming up is as easy as jogging on a treadmill for a few minutes or doing that standard set of stretches we all learned back in elementary school. But in reality, neither of these options adequately prepare your muscles, joints, and nervous system for an effective workout. Instead, take the time to warm up with dynamic stretches, activation exercises, and premovement preparation based on the workout you’re about to do. This will build your strength and prevent injury. Understand Supplements Taking a daily dose of supplements is a great way to add a healthy boost to your fitness journey. However, if you’re relying solely on supplements to get all the nutrition you need, then you’re not using them correctly. Supplements are useless when paired with a bad diet. If you’re eating nothing but pizza and burgers for dinner, then taking a handful of vitamins with breakfast isn’t going to benefit you. Eat a solid diet of lean meats, veggies, and whole grains; drink a lot of water; and take supplements in conjunction. Value Your Success

your muscles for growth. Training to failure is a popular motivational tactic, but it harms your muscles instead of stimulating them. If you batter your muscles, then they’ll get fatigued and stop growing, but if you coax your muscles into gaining size and strength, then you’ll keep seeing progress. As a rule of thumb, try stopping a few repetitions before failure.

If you’re pushing your body so hard that it can no longer do an activity — also known as training to failure — then you’re not efficiently exercising

‘START WITH WHY’ And Better Business Will Follow

by revealing the real purpose and intention behind your reasons, you build a sense of trust. This trust leads to loyalty, and loyalty means that person comes back to do business with you and also refers your business to others. This is how businesses grow!

“There are only two ways to influence human behavior: You can manipulate it, or you can inspire it.” –Simon Sinek

It can often be hard to clearly articulate what you do for a living. That means it can be difficult to explain your vision to potential clients and customers, which then makes it harder to convince them to purchase your product or services. In “Start With Why,” author Simon Sinek illustrates the importance of explaining to others why you do the business you do rather than explaining what you do or how you do it.

Figuring out your “why” is a process of discovery, not invention. In order to discover it, you can turn to three key strategies.

• Look backward at the original motivation for starting your business. What specific problem were you trying to solve, and why was it important to you to solve it? • Look outward by asking those around you why they spend time with you or why a customer buys from you. You can learn why people are drawn to you and your business this way.

Sinek argues that when people start figuring out the “why” in what they do, it inspires action from others in a way that discussing the “what” can’t. Talking about the “why” engages emotions; analyzing the “what” is purely logical. When you try to sell something to people based on “what,” you rely on specific manipulations like price and product details. But if you help people understand why you do what you do

• Look inward by identifying a bigger vision that you wish to contribute to. What do you believe in? What really matters to you?

“Start WithWhy” teaches readers how to go about discovering their “why,” then instructs them on how to effectively use that information to help their business. It also helps them unleash their business’s vast potential that has remained untapped until now.

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