What is your biggest challenge to delivering hyper-personalization for customers?
Data quality & integration
38 %
19 %
Real-time decisioning
Advanced analytics development & deployment
18 %
10 %
Personalization logic
9 %
Legacy technology
Operationalizing a data feedback loop
6 %
Data challenges and real-time decisioning stand in the way of hyper-personalization for financial services providers.
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