CE DAYTIME SESSIONS
ARE YOUR STAFF MEETINGS BROKEN? Kim Garling, CVPM 11:30 AM - 12:20 PM | Room 203 A
ASSESSMENT AND GOAL SETTING: BUILD YOUR BEST TEAM THROUGH ACCOUNTABILITY AND GROWTH Karen Parker, DVM 2:00 PM - 2:50 PM | Room 203 A Learn best practices for your assessments or performance reviews, including: • Record keeping and data gathering to limit bias; • Assessments that build trust; • Accountability; • Goal setting to maximize performance; • Goal setting for growth. COURSE CORRECTION: BEST PRACTICES FOR “PROBLEM” TEAM MEMBERS Karen Parker, DVM 3:00 PM - 3:50 PM | Room 203 A Learn best practices for corrective or disciplinary action for team members and their importance for building your best team. VETERINARY HR CASE STUDIES Karen Parker, DVM 4:30 PM - 5:20 PM | Room 203 A Evaluate real-life veterinary team scenarios and real-world solutions. SUNDAY, SEPTEMBER 25 EFFECTIVE MARKETING TECHNIQUES THAT TURN CLICKS Your patients have a problem and you as a veterinary practice can solve that problem. That is why they come to you. But how do they find you? Can they find you when they need you? How do they know you are the right practice for them? In this presentation I will share techniques to help you develop a digital marketing strategy that attracts the right patients. Patients who stay with you long term. Patients who appreciate your expertise and dedication to their pet’s health! With real world examples and actionable insights, I will share techniques, strategies and platforms that will help you grow your veterinary practice. You will walk away from my presentation with actionable insights that you can implement the first day back at the practice. You do not want to miss this presentation. Learning Objectives: 1. Rules to help you wade through marketing platforms; 2. Demystifying digital marketing metrics; 3. How to leverage your expertise and staff for effective digital marketing; 4. Using content that answers questions and attracts patients; 5. Debunk digital marketing myths that hurt your practice. EFFECTIVE MARKETING TECHNIQUES THAT TURN CLICKS Your patients have a problem and you as a veterinary practice can solve that problem. That is why they come to you. But how do they find you? Can they find you when they need you? How do they know you are the right practice for them? In this presentation I will share techniques to help you develop a digital marketing strategy that attracts the right patients. Patients who stay with you long term. Patients who appreciate your expertise and dedication to their pet’s health! With real world examples and actionable insights, I will share techniques, strategies and platforms that will help you grow your veterinary practice. You will walk away from my presentation with actionable insights that you can implement the first day back at the practice. You do not want to miss this presentation. Learning Objectives: 1. Rules to help you wade through marketing platforms; 2. Demystifying digital marketing metrics; 3. How to leverage your expertise and staff for effective digital marketing; 4. Using content that answers questions and attracts patients; 5. Debunk digital marketing myths that hurt your practice. EFFECTIVE MARKETING TECHNIQUES THAT TURN CLICKS INTO PATIENTS (4) Shailesh Ghimire 9:00 AM - 9:50 AM | Room 203 B Your patients have a problem and you as a veterinary practice can solve that problem. That is why they come to you. But how do they find you? Can they find you when they need you? How do they know you are the right practice for them? In this presentation I will share techniques to help you develop a digital marketing strategy that attracts the right patients. Patients who stay with you long term. Patients who appreciate your expertise and dedication to their pet’s health! With real world examples INTO PATIENTS (3) Shailesh Ghimire 8:00 AM - 8:50 AM | Room 203 B INTO PATIENTS (5) Shailesh Ghimire, 10:00 AM - 10:50 AM | Room 203 B
and actionable insights, I will share techniques, strategies and platforms that will help you grow your veterinary practice. You will walk away from my presentation with actionable insights that you can implement the first day back at the practice. You do not want to miss this presentation. Learning Objectives: 1. Rules to help you wade through marketing platforms; 2. Demystifying digital marketing metrics; 3. How to leverage your expertise and staff for effective digital marketing; 4. Using content that answers questions and attracts patients; 5. Debunk digital marketing myths that hurt your practice. PROFESSIONAL DEVELOPMENT/ WELLNESS FRIDAY, SEPTEMBER 23 GUIDED MEDITATION Jenny Reitz 7:00 PM - 7:50 PM l Sundance II – Omni Hotel During the meditation sessions, you will be guided to go within and become acquainted with the immediacy of your direct experience through your senses. We will compassionately anchor into the present moment by noticing felt sensations in the body, connecting with the breath, observing thoughts, and noticing sounds – all with a kind, open, curiosity. As we accept the moment just as it is, we can begin to allow the nervous system to settle and come into a place of deep relaxation which is restorative for the mind, body, and spirit. You will leave feeling simultaneously relaxed and rejuvenated. INTERESTED IN A CAREER CHANGE? YOU ARE NOT ALONE! Valerie Ragan, DVM 8:00 AM - 8:50 AM | Room 203 C Anticipating making a career transition can be simultaneously exciting and scary. There are often a wide range of emotions and concerns about future opportunities and uncertainties that arise when one contemplates a career change. Recent surveys have shown that almost 30% of veterinarians are considering a career change, yet many veterinarians feel alone and lost when facing the prospect of a career change. In this discussion, we will examine some recent data on drivers for career change and set the stage for the following discussions of initiating the process of successfully moving from one career area of veterinary medicine to another. WHERE DO YOU START? A DEEP DIVE INTO ASSESSING FOR CHANGE Valerie Ragan, DVM 9:00 AM - 9:50 AM | Room 203 C Often when veterinarians are interested in a career change, they start by looking online for available jobs and evaluate those positions on criteria such as pay, location, benefits, and scope of work. These areas are very important and often are critical in making a final decision on a particular job opportunity. However, these should not be the primary drivers for the selection of a new career opportunity. The goal in searching for a new opportunity should be to find a good personal career fit. Doing a self-assessment to determine factors that are most important to you personally is an essential first step. This includes looking at your personality type, personal values, interests, and passions. This should then be followed by defining those elements of an ideal career as they pertain to your own assessment. In this discussion, we will walk through the process of self and career assessment, its importance as a first step in finding a new personally fulfilling career, and the impact it has on wellness. HOW DO I FIND MY NEXT CAREER? RESEARCHING AND Finding a position that is a good career fit is much more than looking online for available jobs, which is a very inefficient process. Researching and finding a new position is a process that should follow and be informed by the development of your personal self and career assessment criteria. In this discussion, we will explore the “normal” ways of finding a career, and dig into other, more targeted and efficient methods that can be used to conduct your search, tailored to your own personal career needs and interests. FINDING POSITIONS Valerie Ragan, DVM 10:30 AM - 11:20 AM | Room 203 C
Staff meetings tend to have a bad reputation. They are boring. We don’t accomplish anything. They are just gripe sessions. We are too busy. Sound familiar? Staff meetings are an important part of the team communication process. They keep your staff up to date and allow teams to collaborate and solve problems. This session will cover: • Determining when and how often a team needs to meet based on the needs of your practice; • Clarifying the purpose of your staff meeting and how to create an effective agenda; • 5 ways to make a meeting more fun and collaborative for the team; • Staff meeting post-op care. EFFECTIVE MARKETING TECHNIQUES THAT TURN CLICKS INTO PATIENTS Shailesh Ghimire 2:00 PM - 2:50 PM | Room 203 B Your patients have a problem and you as a veterinary practice can solve that problem. That is why they come to you. But how do they find you? Can they find you when they need you? How do they know you are the right practice for them? In this presentation I will share techniques to help you develop a digital marketing strategy that attracts the right patients. Patients who stay with you long term. Patients who appreciate your expertise and dedication to their pet’s health! With real world examples and actionable insights, I will share techniques, strategies and platforms that will help you grow your veterinary practice. You will walk away from my presentation with actionable insights that you can implement the first day back at the practice. You do not want to miss this presentation. Learning Objectives: 1. Rules to help you wade through marketing platforms; 2. Demystifying digital marketing metrics; 3. How to leverage your expertise and staff for effective digital marketing; 4. Using content that answers questions and attracts patients; 5. Debunk digital marketing myths that hurt your practice. EFFECTIVE MARKETING TECHNIQUES THAT TURN CLICKS Your patients have a problem and you as a veterinary practice can solve that problem. That is why they come to you. But how do they find you? Can they find you when they need you? How do they know you are the right practice for them? In this presentation I will share techniques to help you develop a digital marketing strategy that attracts the right patients. Patients who stay with you long term. Patients who appreciate your expertise and dedication to their pet’s health! With real world examples and actionable insights, I will share techniques, strategies and platforms that will help you grow your veterinary practice. You will walk away from my presentation with actionable insights that you can implement the first day back at the practice. You do not want to miss this presentation. Learning Objectives: 1. Rules to help you wade through marketing platforms; 2. Demystifying digital marketing metrics; 3. How to leverage your expertise and staff for effective digital marketing; 4. Using content that answers questions and attracts patients; 5. Debunk digital marketing myths that hurt your practice. EFFECTIVE MARKETING TECHNIQUES THAT TURN CLICKS INTO PATIENTS (1) Shailesh Ghimire 3:00 PM - 3:50 PM | Room 203 B Your patients have a problem and you as a veterinary practice can solve that problem. That is why they come to you. But how do they find you? Can they find you when they need you? How do they know you are the right practice for them? In this presentation I will share techniques to help you develop a digital marketing strategy that attracts the right patients. Patients who stay with you long term. Patients who appreciate your expertise and dedication to their pet’s health! With real world examples and actionable insights, I will share techniques, strategies and platforms that will help you grow your veterinary practice. You will walk away from my presentation with actionable insights that you can implement the first day back at the practice. You do not want to miss this presentation. Learning Objectives: 1. Rules to help you wade through marketing platforms; 2. Demystifying digital marketing metrics; 3. How to leverage your expertise and staff for effective digital marketing; 4. Using content that answers questions and attracts patients; 5. Debunk digital marketing myths that hurt your practice. INTO PATIENTS (2) Shailesh Ghimire 4:30 PM - 5:20 PM | Room 203 B
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