FEATURE
Over the past few years, we’ve seen exactly how critical digital transformation and artificial intelligence (AI) are for competitive business. When the pandemic hit, companies like Starbucks, that had invested in digital transformation five years earlier, could immediately jump to a no-contact, no-waiting sales model that ensured business continuity alongside the safety of workers and customers. Others, including McDonald’s and Burger King, moved quickly to emulate that success with similar strategies. However, without the digital maturity of Starbucks, they are still playing catch-up. So, what prompted Starbucks to embark on digital transformation so early on? It perhaps didn’t foresee a pandemic, but it did see disruption, and a need to disrupt its markets, as the rise in online shopping brought changes in consumer Digital transformation is a journey, not a destination. Fractal brings clarity to action, to help drive successful change and the vision to guide executive management to create the right strategies.
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