Volume 03

behavior. Its transformation journey has been characterized by customer-centric innovation and preparation to handle rapid changes affecting its industry. Today, boards of directors in every industry and geography face a similar challenge: envisioning and inspiring their management on how digital transformation can add value for the business and its stakeholders while protecting the organization from risks. “The board is the one set of people who are expected to lead the company forward or to provoke senior management and help them gauge the company’s position and progress in digital transformation,” said Pranay Agrawal, co-founder and chief executive officer of Fractal. “However, through our conversations with board members,

Digital transformation is a journey, not a destination, and boards may need to re-examine goals and directions along the way.

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