PRST STD US POSTAGE PAID BOISE, ID PERMIT 411
WWW.TERRYMONROE.COM
800.805.9575
INSIDE 7824 Estero Blvd., 3rd Floor Fort Myers Beach, FL 33931 1 What Do Business Owners Really Want?
Sudoku Solution
What Are the 10 Top Dealer Killers in Business?
2
3 4
Discover Terry’s ‘3 Point Market Valuation’
From Resource to Revenue
The Vast Value of Educated Consumers TEACH, DON’T TELL
Nobody should ever be expected to care about what you’re trying to sell them unless you educate them on why they should.
advice before a sale, as giving an interested consumer a solution in advance may lead to greater sales.
USE PICTURES OVER PARAGRAPHS. Pictures will always speak louder than words when attracting a potential sale. Studies have shown that including images in text increases a person’s ability to retain information by as much as 55%. REMEMBER WHO YOU ARE. Never neglect to acknowledge you’re a consumer yourself. What kind of marketing tends to attract your attention? When a salesperson contacts you, are you interested in learning about every facet of their company or services, or do you just want the most pertinent information that speaks to your immediate needs or interests? Consider how you’d explain what you’re selling to a neighbor or family member. Would you stuff your overview with eye-glazing industry jargon or make your words succinct and easily understood? Genuine empathy and education will always win their trust — and money — better than any flashy gimmick or overblown explanation ever could.
Capturing a consumer’s trust and loyalty is a constantly shifting goal. They are bombarded with marketing attempts virtually every moment of every day — including your competitors’ — and your costly campaign can be buried in a mountain of cyber clutter in a millisecond. How do you maneuver through the mire and capture consumers' attention? Here are three tips to help you turn your sales tactics into opportunities to train potential buyers to view you as the definitive go-to for their needs. DON’T RESIST GIVING AWAY SOME OF YOUR STORE. If you want a consumer to understand why your product is the best answer to their concerns, show them why your solution matters. Nowadays, it’s increasingly common for companies to post blogs, articles, or webinars on their websites or upload brief informational videos on YouTube offering expert tips on addressing their customer base’s areas of need. Don’t hesitate to provide free expertise and
4
WWW.TERRYMONROE.COM
800.805.9575
Made with FlippingBook Ebook Creator