IEA INSIDER 2024
Across IEA studies, we incorporated abstract icons that are versatile and can be adapted to various applications. Each study icon has been thoughtfully developed in close collaboration with international study directors to represent the purpose, character, and aspiration of each study.
PRESENTING THE NEW LOGOS The TIMSS icon -> The circular flower concept
The geometric flower represents mathematical concepts and the intricate relationship between mathematics, science, and nature. The symmetry of the four petals also symbolizes fourth grade and eighth grade mathematics and science. The PIRLS icon -> Analogue meets digital The appearance of an open book meets three dots, commonly denoting online navigation, to highlight the advancing nature of literacy in the digital age. The ICCS icon -> Unity and community Individuals holding hands convey unity and social cohesion, while the continual circular shape reflects the dynamic nature of civic education, which is constantly evolving and progressing. The ICILS icon -> Computer pixels pictogram References to a cursor, pixel, and magnifying glass within the icon symbolize the distinctively digital, analytical, and focused nature of ICILS.
The secondary study logos are designed for more flexible usage and contain the unique study icons. They can be used on materials that have smaller formats, such as the inside content of publications, presentation text slides, infographics, and so on.
NEXT STEPS From January 2025, following the releases of ICILS 2023 and TIMSS 2023, the old study branding will officially phase out across study cycles. This means that the new study visual identity will be updated across the IEA website and other communications channels. Some materials for future study cycles (e.g., PIRLS 2026 Assessment Framework and TIMSS 2027 and ICILS 2028 Information Packages) have been produced already using the new study branding. This will come together in early 2025 once the new branding begins being used consistently. “We are proud to share the conclusion of the visual identity work,” said IEA Executive Director, Dirk Hastedt. “The updated and modern visual expression across studies reasserts IEA’s role in advancing research and innovation in the field of international large-scale assessment. This has been a valuable opportunity to tell the story of and reflect on the journey and expansion of our studies, while also looking ahead to the numerous advances of our upcoming study cycles.” ■
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