I N T E R V I E W Data, Insights & Action Diana Schildhouse discusses what data means and how it powers key decisions at Colgate-Palmolive
Diana Schildhouse Chief Analytics and Insights Officer at Colgate-Palmolive
quantify the value of the recommendations coming out of our work and align those with the business to determine which are feasible. By tracking that, we can focus on both business adoption as well as driving real, measurable value from analytics. Can you tell us a little about your analytics journey at
Please tell us about your primary goals for Colgate-Palmolive I’m very focused on enabling data-driven decision making for the organization, giving everyone across the business access to the tools and the data they need to make effective decisions. Enabling data is key – it’s about instilling a data culture and ensuring everyone understands what data means and how it applies to their role. A key component of that is building data literacy so that everyone speaks a common language. I’m also focused on bringing
With more than 20 years of experience in data science and advanced analytics, business intelligence, strategic planning, and consumer and market insights, and now as chief analytics and insights officer for Colgate- Palmolive, Schildhouse has learned the power of data storytelling and how this applies to the consumer-packaged goods industry. Here, she tells us more about her strategy.
Colgate-Palmolive and how you prioritize the workstreams?
We started with an outside in perspective. We took time to understand other proven success stories and familiarize ourselves with the learnings that have happened along the way in this space.
discipline to measuring the value of our analytics work. For example, we
13
14
Made with FlippingBook - PDF hosting