The Beginner's Guide to Selling Celebrity Cruises v3

WHO ARE OUR CUSTOMERS? We welcome everyone on board but we do have a certain type of traveller in mind – one that appreciates the finer things in life. Our cruise holidays are designed to give your customers an unforgettable experience and unrivalled service whatever their passion is.

A CRUISE FOR EVERY OCCASION

We make special occasions extra memorable. • The perfect setting to celebrate birthdays or other special occasions. Your customers can travel as a large group to enjoy the celebrations too. • Tailored events packages such as our Celebration packages include venue, photography and an event manager to make memories that will last forever. CELEBRATIONS & SPECIAL OCCASIONS

HONEYMOONS

CULTURAL INDULGERS AGED 45+

After your customer's big day, what could be more special and relaxing than a honeymoon at sea? • They can start their lives as a married couple on a honeymoon cruise, where the journey is just as memorable as the destination. • They can add a honeymoon package or gift to elevate their cruise experience even further. • The exclusive spaces in The Retreat ® are perfect for couples celebrating and seeking the ultimate relaxed luxury experience.

• Travelling without kids • Want to try something new and take their time

• Travelling without kids • Looking for short getaways to treat themselves QUICK-BREAK EMPTY NESTERS AGED 45+

• Travelling without kids • Guests who want to have fun and let loose GLOBETROTTING PARENTS AGED <45

• At Camp at Sea, kids from 3-13 can participate in entertaining activities from sports to treasure hunts with experienced youth staff. • Family shore excursions in over 300 destinations. • Families can travel in comfort with our range of accommodation types and the option of connecting staterooms. Find out more on pages 12 & 13. MULTI-GENERATIONAL HOLIDAYS

We value diversity across all our guests and crew, creating an inclusive environment for all. • We are proud to be the best cruise line for gay, lesbian, and all LGBTQ+ guests. • We’ve expanded our annual fleet-wide Pride celebration to the entire month of June. • Our award-winning ships will host daily LGBTQ+ meetups, guest entertainers, flag-raising, and our signature Pride Party at Sea to cap it all off in style. PRIDE MONTH AT SEA

• Travelling with teens • Families who want to bond in an elevated environment FABULOUS FAMILIES

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FIND OUT MORE AT CELEBRITY CENTRAL

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