The Beginner's Guide to Selling Celebrity Cruises v2

BOOKING TO BOARDING The exceptional standard of our cruises and our amazing range of destinations means that Celebrity Cruises are easy to sell. Here’s a timeline that will take you through the simple steps of building your customers’ dream holiday from booking to boarding, including pre-cruise planning and setting sail – your first booking is made easy.

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CHOOSING A CELEBRITY CRUISE Cruises are available to book up to 3 years in advance. Take the time to find out all about your customers’ needs and wants for their holiday. Learn about where they would like to travel to – is it a specific region? Many of your customers will be open to suggestions – so be prepared! It’s helpful to narrow down what type of customer they are so you can recommend the right ship and itinerary. Find out if they are celebrating a special occasion so we can make their holiday extra special. Don’t forget our All Included rate is the best value for money when they book before boarding. If they are seeking a more luxurious experience, think about offering AquaClass ® or The Retreat ® depending on their preferences.

MAKING A BOOKING Bookings can be made via Celebrity Central using AirWaves, our booking platform. 1. PROMOTIONS

PREPARING YOUR CUSTOMER FOR THEIR CELEBRITY CRUISE Before sailing, guests need to create a Celebrity account online to keep up to date with their sailing and make reservations. We recommend they download the app too. 1. ADD PAYMENT DETAILS Guests can add their credit card details to the app before checking in. This card will be charged for any onboard expenses once they’ve left the ship. They can see their expenses on the app or on their TV screen in-room. 2. PRE-CRUISE PLANNING Your customers can make dining, spa and shore excursion reservations via their Celebrity account before they sail. 3. CHECK-IN Guests can check in via the app or online 45-days before sailing and choose an embarkation (boarding) time. 4. SAFETY DEMONSTRATION Our mandatory safety demonstrations are called a muster and explain all the safety regulations and procedures of the ship. Your customers can watch the muster on the app or on their in-room TV.

BOARDING Your customers can relax when boarding, knowing everything has been taken care of. It shouldn’t take more than an hour from arriving at the port to boarding the ship. 1. ARRIVE AT PORT A porter will greet your customers at the port and take their luggage, placing it in their room whilst they embark. Your customers can hold onto their hand luggage, including valuables and essentials like medication and travel documents. 2. SECURITY Port security is much like airport security, where guests and their personal items will be required to go through a scanner. There are no restrictions on liquids. 3. SHOW DOCUMENTS Your customers will be required to show their passport and any relevant visas. 4. BOARD SHIP It’s time for your customers to explore the ship and discover all the relaxing spaces on board. The Guest Relations team on board are available to assist with any queries.

5. CAPTAIN’S CLUB Tell your customers about our loyalty programme, if they’re already a member, enter their membership number at time of booking to unlock any additional benefits. 6. GUEST PAYMENTS Your customers can secure their booking with a deposit from only £150/€165. Please note for low cost air, full payment for flights may be required at time of booking. 4. BOOKING FLIGHTS AND TRANSFERS You can book your customers’ entire holiday using AirWaves, this includes pre- and post-cruise hotel stays, flights, baggage, and transfers.

Check out our Campaigns page to see our current offers. AirWaves will show you the prices with any discounts included. 2. ACCOMMODATION This is an opportunity to upsell to a Balcony room, AquaClass or The Retreat. Your customers can choose the location of their room – show them deck plans to help them decide. Use AirWaves to compare rooms by price and category. 3. DINING Discuss dining options with your customer. Check out our Dining page for more information. Things to consider when selecting dining options: µ Do they want to dine at the same table with the same people every evening? µ What time do they want to eat at each night? Or would they prefer it to be flexible? µ Do they want to book a speciality restaurant in advance?

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FIND OUT MORE AT CELEBRITYCENTRAL.CO.UK

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