CABLES
STRUCTURED AND CONSISTENT BUSINESS STRATEGY HELPS TRANSFORM PRECISION CABLES FOR SUSTAINABILITY… Continuing evolution gives Precision Cables the edge
P recision Cables has years, extensively expanding the product portfolio, a stock hold of over €9m, doubling of the workforce, an increase of storage capacity to approximately 55,000sqft, two new directors and a strong customer information policy through a cohesive marketing strategy. experienced significant growth over the past 10 Complete cable solutions Precision Cables continues to grow business through its exclusive partnership with Prysmian offering the renowned fire protection range FP® and the superior PRYS201B cables fit for any applications used in residential and commercial structures. To enable the business to provide a complete cable solutions destination, it strives to continually grow its cables and accessories portfolio sourced. A carefully handpicked range of suppliers throughout Europe that aligns with its core values and philosophy to only deliver products to the Irish market and is all backed up by an excellent procurement team who are constantly working to offer the latest and innovative products to
ensure Precision Cables remain at the forefront of the industry. Customer information policy Precision Cables has developed a clear defined marketing strategy focusing on informing and educating all its customers about its products and making it easier to access product specifications, applications, and regulation documents. A huge part of this programme is the newly re-developed website which has been designed to better showcase the extensive range of products and services it supplies. In addition, the new website will also mirror the expanding social media presence in terms of bringing regular updates on new products, emerging technologies, regulations, and CSR activities which Precision Cables undertakes. This is all part of the focus to keep a strong connection with customers through improved communication and marketing.
The company is delighted to announce that it has acquired Hartec Limited, a small manufacturing company who offer expertise in electro-mechanical assemblies and sub-assemblies, cable harness and sub-harness, box build and panel build, along with materials management. With a name change to Precision Cables Manufacturing Ltd, this will position the business better on the market, by making a clear relation with Precision Cables IRL Limited as the parent company. Together, the businesses are now fully compliant with ISO 9001:2015 Quality Management standard and can encompass this accolade going forward.
T: (NI/RoI) 00353 (0)42 9331436 E: info@precisioncables.ie www.precisioncables.ie
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IRELAND’S ELECTRICAL MAGAZINE | 13
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