16C — October 26 - November 8, 2018 — Women in Business — M id A tlantic

Real Estate Journal


Women in Business

Tell us how and when you began your career in the profession you are in: Commercial Real Estate Public Relations andMarketing - My Mother was in Public Relations at a Fortune 500 company back in the 1950’s and my Step Father was a well-known Commercial Real Estate Appraiser. He worked with clients such as Hartz Mountain Industries in their early days and South Street Seaport! What is your current position? President and founder of my company, Greer Enterprises, Inc. Why did you choose the field/profession you are in today? I started my professional career in journalism and gravitated to Public Relations 21 years ago. We added our first real estate client 15 years ago and realized it was our favorite sector to represent! What was your greatest professional accomplishment in 2018? Being Named Top Commercial Real Estate Public Relations Firm from MAREJ ! How do you manage the work/life balance? I try to mix work with pleasure and yoga. Who or what has been the strongest influence on your career? My Mother and Grandmother - my Mother was a writer and a former reporter for the Newark Evening News (which became the Star Ledger) and my Grandmother who ran an advertising agency back in the day ’40’s along with several other businesses. They never sat still! What impact has social media / networking had on your business? I’d like to expand this question and include overall Digital Technology is effecting all real estate asset classes including workspace, retail shopping centers and industrial. In retail, because the amount of information consumers are able to access has changed consumer spending, demand for retail space has decreased but warehousing and distribution markets have experienced an increased demand (hence the booming industrial lease transactions along the NJ Turnpike Big-Box warehouses). What unique qualities and or personality trait do you feel makes you most successful in your profession? Hard work and taking a few risks and not being afraid to try new modes of communication. What outside activities do you enjoy during you free time? Hiking, travel- ing, politics, studying art and skiing. Martha Morley President Greer Enterprises, Inc. Years in field: 15 Years in real estate industry: 15

What is your current position? I am the con- tracted Executive Director of the NJ Licensed Site Remediation Profession- als Association (LSRPA). The LSRPA is a non-profit professional membership organization established to provide information, education and technical resources to LSRPs, other

Sue Boyle Executive Director, LSRP GEI Consultants, Inc. Years with company/firm: 10 Years in field: 35 Years in real estate industry: 35 CRE organizations/affiliations:

NAIOP, Brownfield Coalition of the NE, NJ Builders Association, NYC Brownfield Ptr.

professionals involved in environmental remediation in the NJ and students pursuing an education in a discipline related to environmental remediation. We are the professionals that have cleaned up over 12,000 properties in NJ, allowing them to get back on the tax roles as safe locations for redevelopment of all types. Why did you choose the field/profession you are in today? I transitioned from a career in state government to a consulting career with GEI Consultants, Inc. I was involved in several brownfield cleanup and redevelopment projects and other brownfield activities with GEI professionals in NJ and CT. They knew my background and expertise and welcomed me to join them and pursue some “untraditional” clients for an engineering and science firm. Representing three non-profit brownfield and site cleanup professional association clients is work that I thrive on and GEI has been great about embracing that activity. What was your greatest professional accomplishment in 2018? For the 2nd consecutive year, the LSRPA is one of the top 20 Business and Profes- sional Associations In NJ. We have grown each year and represent over 70% of all license holders in the state, as well as associate members who work in supporting professions. The LSRPA Board and Steering Committee members are amazing volunteers who have given so much of their time to growing the Association, providing quality continuing professional education, and working tirelessly on NJDEP technical stakeholder groups to create the best and most realistic state program possible. What was your most notable project, deal or transaction in 2018? In January 2018, the LSRPA held a hugely successful two-day NJ Site Remedia- tion Conference (NJSRC), offering a dozen+ continuing education courses, guest speakers, great networking with over 45 sponsors and our annual membership meeting. The volunteer committee did incredible work in 2018 and is coming back in 2019: the NJSRC was so successful, we are holding the 2nd Annual NJSRC in January 2019, the same year as the 10th anniversary of the Associa- tion. (refer to advertisment below, please)

Let Us Connect You with Your Next Client. • Public Relations • Marketing • Media Sales • Digital Media Marketing Serving the Commercial Real Estate Industry

Martha Morley, President, Greer Enterprises, Inc. Recognized in the Mid-Atlantic Real Estate Journal’s 18 th Annual Executive Women in Business

Phone 201.493.7996 • greerentps@aol.com

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