PURE EO Article - EN

According to the National Association for Holistic Aromatherapy, “The term ‘therapeutic grade’ arose during the 90s and did not exist prior to that time. It was invented by some very clever marketers who wanted people to believe that there were somehow therapeutic grade essential oils and then all others. The main company marketing this concept also wanted individuals to believe that they and they alone somehow had the only therapeutic grade essential oils on the market (as if the market had somehow not existed until they existed).”*

What are essential oils? Essential oils are simply a concentrated form of the oils found naturally in the flowers, leaves, bark, stems, seeds, fruit rinds, and other parts of plants. They have been used for thousands of years by cultures all over the world for their pleasant and sometimes powerful fragrances and properties. ARE PURE ™ ESSENTIAL OILS THERAPEUTIC GRADE? Quality starts with looking at what each oil should contain, what contaminants should not be present, and other characteristics associated with each oil such as colour, fragrance, appearance, and other physical characteristics. Just like with diamonds, well-established testing standards exist that enable well- meaning companies to establish beyond a doubt the quality and purity of their essential oils. If the term “therapeutic grade” or “certified pure therapeutic grade” were a recognised industry standard for grading essential oil quality, PURE Essential Oils would be certified as such. However, “therapeutic grade” is not a recognised industry standard for evaluating oil quality. Instead, it is a fabricated marketing term used by some companies in an effort to suggest their oils are of superior quality – and therefore worth well more than their fair market value. It is based exclusively on metrics and standards developed by the same companies who invented the marketing term. It is not difficult to meet a standard you invent and evaluate on your own. WHEN SOMEONE ASKS ABOUT ESSENTIAL OILS …chances are they’ll have a question or two. Perfect. Here are answers to some of the most common questions that might come your way…


“The truth is that there is no such thing as ‘therapeutic grade’ (or grade B, C, or D) . A grading system, quite simply, does not exist for essential oils. It is a product of marketing and marketing alone.” —National Association for Holistic Aromatherapy

There is currently no governing body that certifies the production and quality of essential oils or a standard system for grading them, and we believe it is deceitful to use language that would imply that there is.

Without a central certification body, we turn to the International Organisation for Standardization (ISO) and Association Française de Normalisation (AFNOR) for reputable quality specifications available for many essential oils. When an ISO or AFNOR standard is not available, we compare our oils to historical testing data from essential oils experts to ensure PURE Essential Oils are always the highest purity and quality oils available. DOES MELALEUCA TEST ITS ESSENTIAL OILS? So how does Melaleuca test PURE Essential Oils to ensure they are the best quality? Each one is oil extracted directly from the botanical plant source and is guaranteed not to contain any synthetics or impurities. PURE oils meet stringent quality specifications and are put through a battery of quality tests.

Melaleuca PURE™ Essential Oil

Similar to how the quality and value of a diamond is determined by cut, colour, clarity, and lack of impurities, the quality and value of an essential oil is determined by a battery of tests – each designed to verify the purity and presence of the individual constituents of the oil. And just as the cut of a superior diamond generates the greatest brilliance, superior oils are not only pure but provide the highest levels of efficacy and aromatic excellence.

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GCMS testing

Chirality testing

Heavy metal/pesticide/ herbicide testing

Organoleptic testing

Optical rotation/ refractive index testing

Specific gravity testing

Microbial testing

Flash point testing

Isotopic analysis

FTIR testing


ARE PURE ™ ESSENTIAL OILS FOOD GRADE? The FDA permits a number of essential oils to be used as food flavourings, including the majority of Melaleuca’s PURE Essential Oils . The FDA maintains a list of essential oils and natural extracts “generally recognised as safe” (GRAS) for use in foods, in a very small amount, for flavouring only. The Flavour & Extract Manufacturers Association (FEMA) also maintains a similar food-flavouring list. However, a food grade (GRAS or FEMA) designation is NOT intended to be, nor should it be used as, a standard or justification for using essential oils internally for therapeutic purposes. The FDA states the following regarding GRAS listed substances: “The quantity of a substance added to food should not exceed the amount reasonably required to accomplish its intended physical, nutritional, or other technical effect in food.” For example, just one drop of peppermint oil may be all that’s needed to help flavour an entire tube of Tooth Polish. If you have been using some of these essential oils designated as GRAS for food flavouring, you may continue to use them for this purpose. Please remember, equating the safety of straight essential oil ingestion to its safe use as a flavouring agent is reckless.

SHOULD ESSENTIAL OILS BE INGESTED? There are very few companies that make the dangerous claim that straight essential oils should be ingested. The practice of casually recommending oil ingestion is careless and irresponsible. Essential oils contain a variety of highly concentrated, powerful constituents that, when used improperly, can lead to injury and long-term negative health effects. ARE PURE ESSENTIAL OILS ALL-NATURAL? Since 1985, customers have come to Melaleuca for more natural solutions that are backed by the latest scientific data and rigorous testing. Melaleuca has established a reputation of purity and quality over the last 30 years, and we take our responsibility to guard and protect our customers very seriously. While it is true that PURE Essential Oils and many others are natural, it’s important to realise that caution still needs to be exercised when using them. Natural does not always mean safe. Other manufacturers would like you to believe that “natural” equals “safe,” but anyone who has ever had a brush with poison ivy, poison oak, or a bumblebee can tell you that isn’t always true.

Essential oils are highly, highly concentrated and very powerful. Anyone casually recommending ingestion of undiluted essential oils is irresponsible and careless.

The internal use of essential oils should only be administered under the supervision of a health care practitioner. This is the counsel from both professional aromatherapy organisations and independent experts specialising in essential oil safety. Melaleuca strongly encourages customers to heed this commonsense caution, because essential oils – are highly concentrated and contain powerful natural constituents.

Before using essential oils, familiarise yourself with their properties and recognise which are best used in a diffuser, which are best for topical use, and which should be used with a carrier oil to reduce concentration.



Essential oils are up to 100x more concentrated than dried herbs.

You can learn more on each of these topics at eu.melaleuca.com

Essential oils should never be used in sensitive areas including the ear canal, nasal passages, or eyes. If redness or irritation occurs, do not rinse with water. Simply apply a carrier oil such as PURE Fractionated Coconut Oil . Be sure to consult your physician before using any essential oil if you are pregnant or under a doctor’s care. THE MELALEUCA DIFFERENCE Melaleuca opened its doors with a promise to deliver exceptional products at reasonable prices. Our focus has always been on enhancing wellness and helping our customers achieve their goals. At Melaleuca, you can buy the absolute highest quality essential oils at an unbeatable value. Do not be misled by the high prices other companies charge for their oils. Overpriced oil is not higher in quality; it is simply overpriced. We encourage you to educate yourself so that you can be a smart, empowered consumer. And as you do, Melaleuca will stand by your side ensuring you have the best products for the best value from a trustworthy source.

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