FOUR FAB RENO/REHAB SHOWS
THIS OLD HOUSE This granddaddy of renovation shows is still growing strong after 36 seasons. Its sister show, Ask This Old House, answers viewers’ questions with guest experts. These informative shows are on PBS.
PROPERTY BROTHERS Twin brothers
FIXER UPPER Chip and Joanna Gaines burst to stardom three years ago, thanks to the couple’s charisma and complementary design and con- struction talents. Watch homes in Waco, Texas, trans- formed on HGTV.
REHAB ADDICT Nicole Curtis shows the sweat equity required to restore neglected histor- ic homes to their former glory. You can see this do-it- yourselfer salvage and restore on DIY and HGTV.
Jonathan and Drew Scott have amassed an empire of remod- eling shows featuring their real estate and contracting knowl- edge along with their handsome looks. They turn fixer-up- pers into dream homes on HGTV.
attend speaking engagements, speak in public, go to conferences and throw yourself out there to be seen by as many people as you can,” says Rumora. Also, follow new technolo-
estimate the time commitment, to weigh if the investment will truly be returned and to beware of noncom- plete clauses. “Treat it like a business, because if you sign some-
your smartphone and upload a video. While Facebook-sponsored posts and YouTube ads have tracking mecha- nisms, Rumora doesn’t have a solid way to calculate the return on his YouTube videos, but he still thinks it’s worth it. “You’ve got to be in it to win it,” says Rumora. “The more content you can submit to the world, the more eyes that see who you are, will enable you to grow your brand and your business.” •
gy so you know where the opportunities are to show you’re a thought leader. For example, Facebook Live and Periscope are fairly new live-streaming platforms. The question remains whether the time and
thing, you’re hooked to a production company for 12 months, and if another agency or TV show comes after you, you can’t do anything,” says Edwards. Rumora recommends starting small with min- imal costs—no need to hire
effort spent pursuing a plat- form online or on screen will produce a return on that investment. Edwards advises not to under-
Susan Thomas Springer is a regular freelance contributor to Think Realty Magazine. Contact her at susan@susantspringer.com.
a production crew or marketing person. Simply use the camera on
14 | think realty magazine january :: february 2017
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