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PICKING ‘BORING’ MARKETS FOR EXCITING RETURNS
Because Norada is, on principle, market-agnostic, founder Marco Santarelli refuses to play or name favorites when it comes to regional housing markets. He does, however, have some criteria that he uses to narrow the field when directing his investment team in new directions:
Santarelli is market-agnostic.
PROPERTY VALUES
rely on the Norada team’s expertise to build their portfolios because those clients choose to educate themselves about Norada’s real estate experience rather than take on a new venture entirely on their own. “I’ve got a dream team of people,” Santarelli said, noting proudly that the Norada team is made up entirely of individ- uals who have come to his company with great experience and knowledge, hoping to work with the Norada “brain trust.” The team operates throughout the country and is fully “flexible, scalable and virtual,” he added, making it the ideal group to constantly monitor and consistently stay ahead of the curve when it comes to spotting the next markets and identifying bellwether signals in present locations. In the end, the group keeps it simple: “Be honest, create value and never stop learning,” Santarelli said, and he’s honest about what motivates him with every investment he makes. “I create financial freedom for our investor clients and my family,” he said. “It’s not about the properties; it’s about the people.” •
“I like to be able to buy three-bedroom, two-bath houses between $100,000 and $150,000,” he said, calling those deals “the sweet spot” and “the middle of the bell curve.”
JOB AND POPULATION GROWTH
A boring market doesn’t necessarily make headlines, but it does demonstrate steady population growth and an expanding jobs market that meets the employment needs of that incoming population.
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ECONOMIC DIVERSITY
Boring markets do not tend to experience explosive economic growth in one individual sector, but instead offer multiple avenues of economic growth on a regional scale within multiple industries and at multiple skill levels. “An investor can probably figure out where I’ll be investing based on these criteria,” Santarelli laughed, adding that these factors and several others serve as Norada’s “litmus test” for housing markets.
Carole VanSickle Ellis serves as vice president of research and analysis at the Self-Directed Investor Society, helping investors “declare independence fromWall Street.” Contact her at editor@bryanellis.com or visit sdiradio.com.
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24 | think realty magazine january :: february 2017
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