MARKETING HOW-TO CONTINUED ... experience and relationship with your customers is how you’ll do that. As a bonus, it will be impossible for your competitors to copy you — they can never replicate you — and once your prospects and customers have a relationship with you, they won’t be looking to build a new relationship with someone else. Even if your competitor hired me to do a newsletter for them, once you have your relationship in place, it’s a “done deal” as long as you maintain the relationship. Of course, they would build relationships with their customers and reap the benefits from that, but it would be very hard for your competitor to steal customers from you because
planning a vacation to figuring out how to pay for college, it is easy to organize your files on the platform to be easily accessible later on. The most attractive feature is that its cloud can be accessed from any smartphone, tablet, or desktop, so that wherever you go, Evernote will be there with you. To accompany this on-the-go feature, you can also easily sync your Evernote program with Google Drive and Microsoft Outlook. There are multiple tiers for Evernote accounts based on how comprehensive you want your program to be. If you’re looking for a basic storage system that allows for easier note taking, geotagging services for files, screenshotting, etc., then the free version would be more than enough for your purposes. The premium versions, however, offer a broader suite of services that can dramatically change how you run your business. Once you go behind the paywall, you are granted options for easier and more expansive sharing, ad-free usage, search options for PDFs, a backlog of notes history, and larger upload capacities. No matter what option you choose, Evernote can take your business and personal life to the next level. kept growing and technology kept changing. This dentist just sat on the sidelines never feeling like he had to market or keep up with the changes, so his practice had declined to the point where he was seriously struggling. At this point, his dental practice was basically worthless. Why? You can sum it up with two simple thoughts: Change or die/grow or die. You have a choice. You can ignore my warnings about relationship marketing and bury your head in the sand, or you can jump on board, create those customer experiences and relationships, and thrive. The world of business will continue to head in a more personalized, relationship-based direction. Choose not to follow, choose not to grow, and you, too, will find yourself in a parking lot asking for advice, praying your business can be saved. –Shaun
your customers would already have relationships with you and wouldn’t be looking for a new provider of goods or services in your category. You don’t have to listen to me, and frankly, many people who read this won’t do what I say, because it’s hard or expensive or [insert excuse here]. The problem is, you’ll get left behind. The world is changing at a faster and faster pace, and relationships and experience are where we’re headed — you can get on the train or not. If you choose not to, you do so at your own peril. One last thought. Last week, while I was in Pennsylvania speaking, I had drinks with a good friend of mine, Chad Madden, who runs the largest physical-training business-education company in the world. He told me a story about his dentist, who literally chased after him in the parking lot at the end of his appointment asking for marketing advice. You see, for decades, this dentist has prided himself on not having to market his practice. Over the past 10 years, his competition
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Simply put, many businesses would not be where they are today without Evernote. Evernote is a simple and intuitive form of cloud-based storage that allows its users to organize, create, and store files of various media. Instead of risking the catastrophic loss that can come as the result of a crashed hard drive or a lost laptop, Evernote boasts a software that provides its customers with full access to a cloud that can store a seemingly endless amount of information. Many businesses have taken up the company on their offer of technological salvation in order to organize their programs through its many archiving options and note-taking services, which make sharing and collaborating easier than ever. The benefits to Evernote are expansive. The company provides platforms to manage as many different areas of your life and business as you want, all while being incredibly simple to navigate. It’s not just for businesses either; from
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