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A commitment to artistry and creative use of the latest retail technology take Fabergé’s storied history to new heights – or sizes – in an Easter adventure. Millions of New Yorkers and tourists alike were on the Big Egg Hunt, with nearly 300 dazzling giant egg sculptures placed throughout the five boroughs. The eggs, designed by world-renowned creatives and brands, house beacon technology chips that interact with egg hunters on their mobile phones via the Big Egg Hunt app on iTunes or Google Play. More than $125,000 worth of exclusive Fabergé jewelry was up for grabs, and the designer eggs themselves were auctioned at Sotheby’s at the end of the hunt. All proceeds benefited the Elephant Family and Studio in a School charities.
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