PILMMA Consumer Behavior Study 2023

APRIL 2023

PAGE 11

CHOOSING AN ATTORNEY Important Attorney Characteristics

When considering hiring a personal injury attorney, the most important overall characteristics cited by the study participants are 1) board certification, 2) an understanding of how insurance companies operate, 3) charging only contingency fees, and 4) having experience with the client’s type of accident or injury. Also topping the list are that the attorney strictly abides by rules and ethics and understands “people like me”. All these characteristics are rated closely in importance to the cost of services.

While many factors are considered important, some are clearly less so, including being famous, doing a lot of advertising, and whether the attorney shares the client’s race, culture, gender, or age. At the bottom of the list is whether the attorneys are a husband-and-wife team. Since 87% of those surveyed placed a high value on hiring an attorney that understands how insurance companies operate, Personal Injury lawyers should write short books that explain to consumers things the insurance companies don’t want them to know about personal injury cases.

PILMMA, LLC

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