APRIL 2023
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Thus, Personal Injury Lawyers should add content to their marketing efforts that delivers a message designed to address these concerns: Communicate the need to protect their future and remind them that they only get one shot to do so. Make sure they understand that no one has to know that they are working with a lawyer to protect their interests. These respondents are far more likely to say they could handle a settlement negotiation well without needing an attorney. Among those who have hired an attorney, 66% have done so more than once, and 27% have hired an attorney three or more times, far more than other segment respondents. This segment is also characterized by a strong affinity for attorney advertising. They are far more likely than other segments to believe that advertising signals that an attorney is highly successful, and to say they are more likely to trust a personal attorney if they’ve seen the attorney advertised. Personal Injury Lawyers should note that the Conflicted group is the largest group of Consumers surveyed. They respond well to lawyer advertising, so PI Lawyers should leverage this predisposition. Don’t be afraid to advertise on TV, Radio, and on social media platforms. Include content in your marketing efforts that addresses this segment’s concerns as noted above. SEGMENT 3: SKEPTICAL (29%) Skeptical respondents feel most advertising by personal injury attorneys is cheesy, and thatt the most successful attorneys don’t need to advertise. They also believe that insurance companies try to take advantage of their customers if they can and that most personal injury attorneys care more about the money they can make from a case than about the needs of their clients. Personal Injury Lawyers should address this concern in their marketing messaging, by including a 100% Client Satisfaction Guarantee. Let consumers know that if at any time they are not completely satisfied with the representation, they can retrieve their files and owe nothing.
81% of these respondents have hired apersonal injury attorney; 67% of those have done so only once.
PILMMA, LLC
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