APRIL 2023
PAGE 7
BASED UPON THE STUDY DATA...
While there are some differences in gender distribution and income between segments, none are sufficient to clearly identify which segment a prospective client will be in. However, attorneys must recognize the preponderance of clients under 50 who are conflicted and assume that many prospects of that age are likely to feel the same.
STUDY PARTICIPANT DEMOGRAPHICS:
Age and Gender
**66% of the study Participants were 50+ **34% of the Study Participants was under 50
Respondents ranged from those in their twenties to those over 70. While all segments are found in all age groups, Conflicted respondents are far more likely than other segments to be under 50. Trusting and Skeptical respondents are more likely to be 60 or older.
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