APRIL 2023
PAGE 9
20% of the study participants cite advertising as the source of how they first heard of the attorney they last hired.
THE POWER OF A FAMILY MEMBER OR FRIEND'S POSITIVE EXPERIENCE: 52% of those surveyed say someone they know has hired a personal injury attorney in the past. This percentage is fairly consistent between segments, although those in their 30’s and 40’s are more likely to say this is the case. The majority of those surveyed indicated that an immediate family member or friend they know in real life had recently hired an attorney as opposed to only 18% whose connection is a friend from their social media network. 40% of respondents report that their friends or acquaintances who have hired an attorney are extremely satisfied with their experience. Conflicted respondents made up the majority of this group. The Conflicted Segment was far more likely than other segments to say that the experience of their friend or family member with a personal injury attorney would “definitely” affect their own decision whether to hire one in the future. These Study results show the importance of marketing to past clients in a systematic way. Personal Injury lawyers should use the following: 1) Print and/or digital newsletters mailed and emailed to all past clients 2) Birthday Cards mailed and/or emailed to all past clients, 3) Greeting Cards, such as Holiday, Thanksgiving, and Valentines cards mailed to all former clients, 4) Set up an “Advisory Board” made up of high referring former clients. Referral Marketing to past Clients creates “Top-of-mind” Awareness so that when these former clients or their friends and family members need a personal injury lawyer, your firm is the first one that comes to mind.
PILMMA, LLC
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