3 THINGS YOU MUST DO BEFORE APPLYING FOR BUSINESS FINANCE Funding and Business Growth Playbook T: 0330 350 3356 @: hello@GrowingYourNumbers.com www: growingyournumbers.com
Average Purchase Frequency = Total Number of Transactions Total Number of Customers
You need to know the direction of travel, or the trend. How many times did customers purchase this year and how does this compare to the prior year? If current trends continue, what is your Average Purchase Frequency likely to be next year?
Start asking yourself and your team the obvious question:
What can we do to persuade customers to buy more frequently?
Discuss this simple question with your team: How often could our customers potentially purchase?
Keep focus and attention on this key Business Growth Driver, ask the question in various ways to get everyone thinking about it to generate ideas and strategies to improve.
These two key business drivers are key to increasing revenue from existing customers at the same time as making each new customer more valuable.
For a complete check list of low / no cost tips on ways you can increase your Average Purchase Frequency and Average Purchase Value, click the link below and reserve your place on the upcoming Funding and Business Growth Seminar.
We have now looked very briefly at two of your Key Business Growth Drivers, we will now move onto explore Gross Profit Margin.
Funding and Business Growth Playbook ^N0 V1.1 (GYN FO).docx | Confidential
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