Retail Marketplace Profile

Retail MarketPlace Profile Town of Verona, Wisconsin

Prepared by Esri

Drive Time: 5 minute radius

Latitude: 43.01469 Longitude: -89.55968

Summary Demographics 2017 Population

8,827 3,718

2017 Households

2017 Median Disposable Income

$66,979 $44,895

2017 Per Capita Income

NAICS Demand

Supply

Retail Gap Leakage/Surplus Number of

Industry Summary

Factor

Businesses

(Retail Potential) (Retail Sales)

44-45,722

$191,562,023 $172,161,626 $19,400,397

$30,892,672 $160,669,351 $25,210,903 $146,950,723 $5,681,770 $13,718,627

72.2 74.5 54.7

22 14

Total Retail Trade and Food & Drink

Total Retail Trade Total Food & Drink

44-45

722

8

NAICS Demand

Supply

Retail Gap Leakage/Surplus Number of

Industry Group

Factor

Businesses

(Retail Potential) (Retail Sales)

441

$36,330,400 $28,703,002 $4,659,913 $2,967,485 $5,822,856 $3,459,266 $2,363,590 $5,902,981 $11,786,982 $10,653,798 $1,133,185 $26,638,951 $23,122,184 $1,912,653 $1,604,114 $10,532,062 $19,672,372 $7,963,646 $5,097,938 $1,136,770 $1,728,938 $4,634,194 $3,906,417 $31,082,304 $23,793,024 $7,289,280 $6,717,703 $1,621,720 $1,599,036 $3,161,683 $5,077,175 $4,198,870 $727,777 $335,265

$1,262,810 $35,067,590

93.3

2 0 0 2 1 1 0 1 1 1 0 1 0 1 0 1 2 2 1 1 0 1 1 0 0 0 0 2 0 1 0 2 0 0 0 0 8 0 0 8

Motor Vehicle & Parts Dealers

Automobile Dealers

4411 4412 4413

$0 $28,703,002

100.0 100.0 41.4 89.6 87.5 72.3 30.5 26.3 100.0 100.0

$0

$4,659,913 $1,738,976 $5,504,856 $3,227,725 $2,363,590 $4,954,799 $5,506,464 $4,437,100 $1,133,185

Other Motor Vehicle Dealers

Auto Parts, Accessories & Tire Stores Furniture & Home Furnishings Stores

$1,228,509

442

$318,000 $231,541

Furniture Stores

4421 4422

Home Furnishings Stores

$0

Electronics & Appliance Stores

443 444

$948,182

$6,280,518 $6,216,698

Bldg Materials, Garden Equip. & Supply Stores

Bldg Material & Supplies Dealers Lawn & Garden Equip & Supply Stores

4441 4442

$0

Food & Beverage Stores

445

$921,267 $25,717,684

93.3

Grocery Stores

4451 4452 4453

$0 $23,122,184

100.0

Specialty Food Stores

$355,255

$1,557,398 $1,604,114 $3,331,578

68.7

$0

100.0

Beer, Wine & Liquor Stores Health & Personal Care Stores

446,4461 447,4471

$7,200,484

18.8 63.4 81.2 92.4 29.0

Gasoline Stations

$4,410,321 $15,262,051

Clothing & Clothing Accessories Stores

448

$827,851 $201,602 $626,249

$7,135,795 $4,896,336

4481 4482 4483

Clothing Stores

Shoe Stores

$510,521

$0

$1,728,938 $4,303,663 $3,575,886

100.0

Jewelry, Luggage & Leather Goods Stores Sporting Goods, Hobby, Book & Music Stores Sporting Goods/Hobby/Musical Instr Stores

451

$330,531 $330,531

86.7 84.4

4511 4512

Book, Periodical & Music Stores

$0

$727,777

100.0 100.0 100.0 100.0

452

$0 $31,082,304 $0 $23,793,024

General Merchandise Stores

Department Stores Excluding Leased Depts.

4521 4529

Other General Merchandise Stores

$0

$7,289,280 $5,782,199

Miscellaneous Store Retailers

453

$935,504

75.6

4531 4532 4533 4539 4541 4542 4543 7223 7224 7225 454 722

$0

$335,265

100.0

Florists

Office Supplies, Stationery & Gift Stores

$452,474

$1,169,246 $1,599,036 $2,683,113 $5,077,175 $4,198,870

56.4

$0

100.0

Used Merchandise Stores

Other Miscellaneous Store Retailers

$478,570

73.7

Nonstore Retailers

$0 $0 $0 $0

100.0 100.0 100.0 100.0

Electronic Shopping & Mail-Order Houses

$367,156 $511,150

$367,156 $511,150

Vending Machine Operators Direct Selling Establishments Food Services & Drinking Places

$19,400,397

$5,681,770 $13,718,627

54.7

Special Food Services

$472,183

$0 $0

$472,183

100.0 100.0

$1,449,464 $17,478,749

$1,449,464

Drinking Places - Alcoholic Beverages

Restaurants/Other Eating Places

$5,473,440 $12,005,309

52.3

Data Note: Supply (retail sales) estimates sales to consumers by establishments. Sales to businesses are excluded. Demand (retail potential) estimates the expected amount spent by consumers at retail establishments. Supply and demand estimates are in current dollars. The Leakage/Surplus Factor presents a snapshot of retail opportunity. This is a measure of the relationship between supply and demand that ranges from +100 (total leakage) to -100 (total surplus). A positive value represents 'leakage' of retail opportunity outside the trade area. A negative value represents a surplus of retail sales, a market where customers are drawn in from outside the trade area. The Retail Gap represents the difference between Retail Potential and Retail Sales. Esri uses the North American Industry Classification System (NAICS) to classify businesses by their primary type of economic activity. Retail establishments are classified into 27 industry groups in the Retail Trade sector, as well as four industry groups within the Food Services & Drinking Establishments subsector. For more information on the Retail MarketPlace data, please click the link below to view the Methodology Statement. http://www.esri.com/library/whitepapers/pdfs/esri-data-retail-marketplace.pdf

Source: Esri and Infogroup. Retail MarketPlace 2017. Copyright 2017 Infogroup, Inc. All rights reserved.

May 07, 2018

©2018 Esri

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