Site Branding Overview
Site Branding Overview
TYPICAL SITE PACKAGE continued
USAGE CRITERIA
Typical site packages will consist of the following elements: • Main ID/Price Sign • Canopy Graphics • Canopy Poles • Pump Number Signs • Pump Graphics • Logo
Elevation Views
• Wordmark
LOGO
WORDMARK
Main ID/Price Sign The 6’ Flag Mount is the recommended sign for the Main/ID Price Sign application. Flag Mount ID/Price Sign arrays start with the Valero ID/Sign at the top, followed by gasoline and diesel fuel grades and prices, then E-85 or other alternative fuels. If applicable, Auxiliary Signs advertising store names and/ or store services will always be displayed below the fuel products. Options for this sign are illustrated on pages B3 and B4.
PUMP NUMBERS
Local codes may restrict the size and placement of Main ID/Price Signs. Other options are provided for as depicted in this manual. Depending on the condition and size of the existing sign, or local permit requirements, replacement faces may be a consideration over a new sign. Under no circumstances are LED readerboards to be used as LED pricer displays. Valero branded locations must sell a minimum of three grades of gasoline. However, the minimum requirement is that at least one grade of gasoline is posted and priced . Some sites may also sell diesel, E-85 or other alternative fuels. Numerous options exist for displaying these fuel products (along with Auxiliary Signs) as illustrated in Sections B and C.
FRONT ELEVATION
FLAG MOUNT
REGULAR
DIESEL
30'-"1
E-85
REGULAR
DIESEL
Regardless, gasoline will always come first in the order followed by diesel, then E-85 or other alternative fuels. If applicable, Auxiliary Signs will always be displayed below the fuel products. Colors for background panels and product names are the same for all ID/Price signs. However, colors for price numerals will differ depending on whether they are of the LED or Font-Based variety. Following are recommended colors for LED price numerals, in addition to the standard treatments for Font-Based price numerals.
30'-"1
E-85
PUMP BONNET
PUMP GRAPHICS
RIGHT ELEVATION
Main ID/Price Sign - Fuel Product Color Standards
Products
Backgrounds/Product Names
LED Numerals
Font Numerals
FLAG MOUNT
• Background Panels = Blue • Product Names = White • Background Panels = Yellow • Product Names = Blue • Background Panels = White • Product Names = Blue
Gasoline
Amber
White
Diesel
REGULAR
Amber
Blue
DIESEL
30'-"1
E-85
E-85
Amber
Blue
PUMP BONNET
PUMP GRAPHICS
Important Note: Local Codes for LEDs Local codes may require different colors for LEDs other than those recommended above. If so, exceptions will be addressed on a site by site basis and must be approved in writing.
LEFT ELEVATION
A3
A4
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