Site Branding Overview
Site Branding Overview
USAGE CRITERIA continued Main ID/Price Sign (continued) Auxiliary Sign Standards Auxiliary Signs are always displayed below fuel products. All must be pre-authorized and meet exact specifications as determined by Valero. There are four basic types as outlined here.
Fuel Product Panel Inserts Optional fuel product panel inserts, shown here, slide into easily-installed clear acrylic guide rails on price signs. The 0.125”-thick acrylic panels are available in a choice of gasoline, diesel and E-85
REGULAR
products. Additional options for the panels include the following. • Translucent blue, yellow or white backgrounds with translucent letters • Opaque blue, yellow or white backgrounds with translucent letters
DIESEL
Auxiliary Sign Standards
Canopy Graphics Careful consideration is paid to the placement and orientation of canopy graphics. A typical canopy consists of color graphics, wordmarks, and logos. • The primary elevation for the wordmark is determined by primary and secondary traffic flow. • The application of canopy graphics should follow the same basic placement as illustrated on page A2. • Factors that may restrict the use of additional wordmarks will include canopy size, visibility and local codes. The size of wordmarks and logos is dictated by the height of the canopy fascia (see Canopy Height & Length General Guidelines table on page F6). Important Note: Unauthorized Signage on Canopy Under no circumstances is it acceptable to install or display signage on the canopy fascia of either a temporary or permanent nature without prior, written authorization from Valero. This includes reader boards, banners, promotional signs and LED price signs. Canopy Poles Canopy poles will typically be painted Thundercloud light gray with blue and yellow column decoration. • Canopy Pole widths (square or round) must be a minimum of 16” to receive the full treatment which includes the vinyl Valero letters. • Canopy poles adjacent to the building should be painted Thundercloud Gray • Columns with cladding or masonry finish will not receive the full treatment. Please contact the Project Management Team for approved options. Important Note: Unauthorized Signage on Canopy Poles Under no circumstances is it acceptable to install or display signage on the canopy poles of either a temporary or permanent nature without prior, written authorization from Valero. This includes banners, promotional signs, pole wrap signs, warning decals, handwritten signs and notices, etc. In addition, attaching windshield service centers and towel dispensers to canopy poles is prohibited. Instead, each fuel island should be equipped with at least one free-standing, combination windshield service center/ trash receptacle.
Type
Requirements
Blue panel with S tore N ame in white block letters (first letter of each word is capitalized with remaining letters in small capitals). Font style is Helvetica Neue Cond 87 Heavy.
Store Name
Blue panel with S tore S ervices (e.g. ATM, C ar W ash , M oney O rders …) in white block letters (first letter in each word is capitalized with remaining letters in small capitals).
Store Services
Panels may be permitted that advertise nationally or locally recognized food service brands with professionally designed trademarks.
Co-Brand Food Service
Reader Boards
Reader board panels may be permitted, but must occupy the lowest position on the sign complex.
Sign Placement Placement of the Main ID/Price Sign depends on a site’s overall layout as well as the primary and secondary traffic flow. • Corner Lot: Corner lots should consider placement at a 45° angle to the intersection. • Lot with Only One Primary Street: Signs should be placed at a 90° angle to the street. The sign pole should be toward the building while the flag points toward the street. Standard Sign Dimensions
• 5’ Flag Mount = 20’ overall height I 79.1 sq. foot area • 6’ Flag Mount = 25’ overall height I 110.8 sq. foot area • 8’ Flag Mount = 30’ overall height I 183.6 sq. foot area • 4’x8’ Center Pole = Up to 7’ overall height I 32.4 sq. foot area • 5’x8’ Center Pole = Up to 8’ overall height I 41.3 sq. foot area • 6’x8’ Center Pole = Up to 12’ overall height I 65.4 sq. foot area
Important Note: Unauthorized Signage on Main ID/Price Sign Under no circumstances is it acceptable to add signage to Main ID/Price Signs of either a temporary or permanent nature without prior, written authorization from Valero. This includes elements installed directly to, underneath or adjacent to ID/ Price Signs and their supporting structures.
A5
A6
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