Branded Fuel Island
BRANDED fuel island
CANOPY FASCIA Standard Canopy Fascia Overview Graphics on the Branded Fuel Island
EXTERNAL LED LIGHT BAR
VALERO WORDMARK
canopy fascia are to be applied in a systematic manner based on orientation to street frontages. All canopy elements need to be centered vertically within the blue or white fascia.
VALERO LOGO
RADIUS SCREEN PRINT BACKGROUND
These graphics consist of the following: Blue and White Background • Radius with screen printed decoration • ACM is the required treatment Valero Wordmark • Will always be applied in the solid white ACM band • Wordmark and logo can only be combined on a single canopy elevation that’s equal to or greater than 60’. Anything less, the logo will be dropped.
External LED Light Bar • Integrated light bar along the top edge, (3) sides of the canopy only • Do not put light bar on rear fascia of canopy Valero Logo • Can be used independently on an elevation • If the canopy edge extends over a building elevation, the wordmark or logo element needs to start 2’ from the edge of the building, and not from the edge of the canopy
LOGO HEIGHT: Small = 2’-9” Medium = 3’-2 1/2” Large = 3’-8”
WORDMARK HEIGHT: Small = 2’-9” Medium = 3’-3” Large = 3’-8”
ILLUMINATED WORDMARKS AND LOGOS are the required treatment.
LOGO WIDTH: Small = 3’-6” Medium = 4’-0” Large = 4’-9”
WORDMARK WIDTH: Small = 11’-7” Medium = 13’-6” Large = 15’-5”
Important Note: Unauthorized Signage on Canopies Under no circumstances is it acceptable to install or display signage on the canopy fascia of either a temporary or permanent nature without prior, written authorization from Valero. This includes reader boards, banners, promotional signs and LED price signs.
Important Note: Valero Authorized Material Suppliers All materials and signage necessary to meet the guidelines and specifications set forth in this Wholesale Branding Manual must be obtained through one of Valero’s authorized suppliers unless otherwise approved, in writing, by Valero.
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