2025 Wholesale Branding Manual FINAL

Branded Fuel Island

Branded Fuel Island

CANOPY FASCIA continued 48” Canopy Fascia Standard Treatments This page shows the standard size and placement of Valero graphics on canopy fascias based on their height and length.

Canopy Fascia Guidelines & Variations Identification of the Primary Elevation is based on an assessment of canopy visibility, traffic flow and ingress/egress to the canopy. All canopy elements need to be centered vertically within the white and/or blue fascia. The goal on all elevations is to maximize the use of illuminated graphics using the following guidelines: • Wordmarks and logos must be applied to designated spaces that follow Branding Standards • Logo is always adjacent on nearest canopy side to the wordmark

FLAT ACM is the required treatment on 48” canopy fascia.

FRONT ELEVATION

60’-0” MINIMUM: If less than 60’, the logo is not included. 35’-7”

• Position the wordmark on the primary street facing closest to the intersection • Exceptions to the guidelines may apply based on codes and canopy size restrictions • Backside should always be flat with no light bar

3’-3 1/2”

2’0”

4’-0”

15’-5”

5’-0”

5’-0”

Stop light bar before end of blue graphic as shown.

4’-0”

FLAT

8 1/2”

Canopy Height & Length General Guidelines

1

2

3

4

5

6

7

8

10’-6”

16’-0”

Canopy Fascia Height

Size of Graphics

Wordmark & Logo

Wordmark

Logo Only

36”

Small

60’ or longer

> 30’

< 30’

REAR CANOPY VIEW

42”

Medium 60’ or longer

> 30’

< 30’

60’-0” MINIMUM

11’-0”

3’-3 1/2”

48”

Large

60’ or longer

> 30’

< 30’

4’-0”

FLAT

8 1/2”

8

7

6

5

4

3

2

1

BRANDED FUEL ISLAND CANOPY FASCIA - EXAMPLE 1

SIDE ELEVATION - STREET LEFT LESS THAN 35’

SIDE ELEVATION - STREET RIGHT 35’ AND GREATER

24’-0”

35’-0”

LED light bar applied to fascia, align with top of canopy. Image light bar housing Valero Blue with blue LED light.

1’-6”

1’

STORE

4’-9”

15’-9”

15’-5”

17’-7”

2’

3’-3 1/2”

1’

3’-3 1/2”

2’0”

2’0”

4’-0”

4’-0”

RADIUS

RADIUS

4’-9” LED OVAL SIGN

8 1/2”

8 1/2”

16’-0”

16’-0”

Stop light bar before end of blue graphic as shown.

STREET

STREET

1

2

Important Note: Unauthorized Signage on Canopies Under no circumstances is it acceptable to install or display signage on the canopy fascia of either a temporary or permanent nature without prior, written authorization from Valero. This includes reader boards, banners, promotional signs and LED price signs. In cases where canopy elevations and fascia heights will not accommodate these elements, please contact your project manager.

PRIMARY STREET

F5

F6

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