2025 Wholesale Branding Manual FINAL

Table of Contents

Table of Contents

A

D

HIGH RISE SIGNS HIGH RISE SIGN TREATMENTS

SITE BRANDING OVERVIEW MAIN IDENTIFICATION ELEMENTS

D1 HR 125 Cabinet | D2 HR 225 Cabinet

A1 Valero Logo | A1 Valero Wordmark | A1 Ground Mount Signs A1 Branded Fuel Island Graphics | A1 Freestanding Building | A1 Island Marketer

E

PUMP-A-DISCOUNT TM SIGNS MULTI-PRODUCT SIGN TREATMENTS

TYPICAL SITE PACKAGE

A2 Plan View | A3 Elevation Views

E1 8-Product Sign | E2 6-Product Sign

USAGE CRITERIA A4 Main ID/Price Sign | A6 Canopy Graphics | A6 Canopy Poles A7 Branded Fuel Dispenser Graphics | A7 Pump Number Signs A7 Branded Fuel Dispenser Risers | A8 Branded Fuel Dispenser Bonnets A8 Bollards | A8 Curbs | A8 Light Poles/Gas Vents/Trash Enclosures A8 Store Facia Graphics

F

BRANDED FUEL ISLAND CANOPY FASCIA

F1 Standard Treatment Overview | F3 36” Standard Treatment F4 42” Standard Treatment | F5 48” Standard Treatment | F6 Guidelines and Variations

B

FLAG MOUNT ID/PRICE SIGNS 5’ FLAG MOUNT

BRANDED FUEL ISLAND TREATMENTS

F15 Bollards/Curbs | F15 Trash Receptacle | F15 Canopy Poles F16 Canopy Pans and Exposed Guttering | F16 Pump Number Signs F17 Valero Fuel Island Policy | F18 Pump Number Sign Options

B1 Standard 5’ Treatments | B2 5’ Flag Mount Variations

6’ FLAG MOUNT

MULTIPLE PRODUCT DISPENSERS (MPDs) F19 Multiple Product Dispenser (MPD) Overview | F19 Gilbarco Advantage 3+1 F19 Gilbarco Encore S 3+1 | F20 Wayne Ovation 3+1 | F20 Gilbarco Encore S 3+1 E-85 F20 Gilbarco Encore S 1+0 E-85 | F21 Valero Start-Up Kits

B3 Standard 6’ Treatments | B4 6’ Flag Mount Variations

8’ FLAG MOUNT

B5 Standard 8’ Treatments | B6 8’ Flag Mount Variations

G

BRANDED DIESEL FUEL ISLAND BRANDED DIESEL FUEL ISLAND TREATMENTS

C

COMBINATION ID/PRICE SIGNS 4’x8’ CENTER POLE

G1 Overview | G1 Branded Diesel Mark | G1 Side View | G2 Front View

C1 Standard 4’x8’ Center Pole Treatments | C2 4’x8’ Center Pole Variations

BRANDED DIESEL FUEL DISPENSER TREATMENTS

5’x8’ CENTER POLE C3 Standard 5’x8’ Center Pole Treatments | C4 5’x8’ Center Pole Variations

6’x8’ BETWEEN POLE C5 Standard 6’x8’ Between Pole Treatments | C6 6’x8’ Between Pole Variations

ii

iii

Made with FlippingBook flipbook maker