2025 Wholesale Branding Manual FINAL

Branded Fuel Island

Branded Fuel Island

BRANDED FUEL ISLAND TREATMENTS cont. Valero Fuel Island Policy Valero brings a bright new appearance to the fueling area that compliments the Main ID sign (MID) and canopy image. There are several elements of the fuel islands that are required for the standard Valero image package.

Pump Number Sign Options Pump number signs should be positioned as shown in the diagram on the previous page. In addition to the standard pump number sign, decals are available to designate Diesel, E-85 and Non-Ethanol gasoline dispensers. The decals should be applied to standard Valero pump number signs.

FRONT VIEW

REAR VIEW

PAINTED COLUMN OR METAL CLADDED COLUMN VALERO LIGHT GRAY Column size may vary site to site.

VALERO LIGHT BLUE WORD MARK Apply both sides of column.

3 3/4 ”

VALERO BLUE COLUMN WRAP BAND WITH YELLOW ACCENT BAND

OPAQUE YELLOW DECAL WITH CLEAR “DIESEL”

PUMP NUMBER BLADE SIGN Needs to be positioned on pole so customer and store employee can see it.

1’-4”

FRONT VIEW

REAR VIEW

Distance will vary from valance to column. Field measure distance prior to fabrication to ensure valance will fit properly.

6’-2”

3 3/4 ”

CANOPY HEIGHTS VARY

OPAQUE ORANGE DECAL WITH WHITE “E-85”

FRONT VIEW

REAR VIEW

10’-6”

2”

OPAQUE GREEN DECAL WITH WHITE “NON-ETHANOL” NON-ETHANOL

2 1/2 ”

METAL DOOR SKIRT WITH SILK-SCREENED DECORATION

5’-6”

ISLAND FORM Paint Valero dark gray. If stainless, do not paint.

F17

F18

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