2025 Wholesale Branding Manual FINAL

Branded Fuel Island

Branded Fuel Island

ADDITIONAL INSTRUCTIONS on TOP TIER TM

ADDITIONAL INSTRUCTIONS on TOP TIER TM

pump decals

pump decals

Which Dispensers Should Display TOP TIER? Valero and Diamond Shamrock branded sites are required to display one TOP TIER decal on each side of pumps that dispense any of the following Valero fuel grades: Regular • Plus • Premium The requirement applies to pumps that dispense these fuel grades only, or a combination of any of these grades plus diesel or an alternative fuel such as E-85. Top Tier decals should NOT be placed on stand- alone pumps that dispense diesel fuel or an alternative fuel only, even if they are located on the branded fuel island.

Where should TOP TIER decals be placed? One TOP TIER decal should be placed as close to the dispenser payment area as possible on both sides of each pump, if applicable. y The exact position may vary from dispenser to dispenser. y Place the TOP TIER decal on the dispenser face so it is within clear view of customers while they are making a fuel purchase. y Do NOT place the TOP TIER decal over the payment display screen, key pad, panel locks or other functional parts of the dispenser. y Do NOT place the TOP TIER decal on the risers (sides), valance or pump skirt (lower panel).

NOTE: Brand new dispensers may already have TOP TIER decals in place.

Surface Preparation & Application y Thoroughly clean the surface area where the decal will be applied. y Make sure the surface is free of dust, dirt, loose particles and other residue. y Make sure the surface is completely dry. y Peel off half of the TOP TIER decal backing. y Holding the top two corners of the decal with your thumbs and forefingers, position it in the area where it will be applied. y When the decal is as level as possible, apply light pressure so it adheres to the surface. y Remove the other half of the decal backing material, and apply pressure evenly from the center of the decal outward past the edges, so it completely adheres to the surface.

Sale $ Gallons

If you encounter this, give unused decals to the store manager or personnel. Do NOT place TOP TIER decals on pumps like these.

1

2

3

QZ

AB C

DEF

4

5

6

GH I

JK L

MN O

7

8

9

PR S

TUV

WX Y

0

CLEA R

ENTE R

Regular Plus Premium

EMERGENCY STOP

08080808 1899

08080808 2249

08080808 1599

08080808 1599

87

89

93

1

Alternate selection buttons for screen prompts above

SEE SCREEN ABOVE

or

PLACEMENT EXAMPLES

Place TOP TIER decals on pumps like these.

For Flex Vehicles Only

P R E S S

PAYMENT AREA

E-85 ONLY DIESEL ONLY

Plus

Premium

Regular

2

08 08 08 08 08 08 08 08 08 08 08 08 1800 8000 . .

1

Sale $ Gallons

Sale $ Gallons

1

2

3

1

2

3

QZ

AB C

DEF

QZ

AB C

DEF

4

5

6

4

5

6

GH I

JK L

MN O

GH I

JK L

MN O

7

8

9

7

8

9

PR S

TUV

WX Y

PR S

TUV

WX Y

0

0

CLEA R

CLEA R

ENTE R

ENTE R

Plus

Premium

Regular

Regular Plus Premium

EMERGENCY STOP

EMERGENCY STOP

or

Unleaded

08080808 1899

08080808 2249

08080808 1599

Regular Plus

Premium

08080808 1899

08080808 2249

08080808 1599

08080808 1599

87 89

93

87

89

93

Right

87 P R E S S

89 P R E S S

93 P R E S S

For Flex Vehicles Only

P R E S S

Plus

Premium

Regular

MINIMUM OCTANE RATING (R + M)/2 METHOD 87 PUSH HERE

MINIMUM OCTANE RATING (R + M)/2 METHOD 89 PUSH HERE

MINIMUM OCTANE RATING (R + M)/2 METHOD 93 PUSH HERE

GAS ONLY

GASOLINE + DIESEL GASOLINE + E-85

GAS ONLY

F25

F26

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