Branded Fuel Island
SOFT BRANDING GUIDELINES Canopy & Main ID
Note: Soft Branding is meant to be used on a short term basis with an average timeline of 90 days. Upon contract execution, the application of temporary Canopy Wordmark and Main ID Sign Banners is permissible with the removal of the existing Fuel Brand (trademarks). Valero authorization is required to implement soft branding. USAGE CRITERIA y Main ID Signs: Temporary Sign Banner(s) must be installed to completely cover both sides of all existing brand (trademark) ID Faces. y Canopy: All existing Signage (trademark) must be removed from the canopy fascia and at least (1) temporary Canopy Sign Banner installed. y Dispensers: All existing brand elements must be removed and/or marks covered up with vinyl or paint. Valances and pump doors need to have existing marks and colors completely blocked out. y Coming Soon Banner: The Coming Soon Banner is included in the Pointsmith Start-Up Kit. (See Page F21) y Completion Photos: Installer/Distributor will need to submit photos to ensure proper application. TYPICAL SOFT BRANDED SITE
REGULAR
30'-"1
DIESEL
y Contact South Texas Sign Solutions at Estevan@southtexassignsolutions.com for order requirements.
F27
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