2025 Wholesale Branding Manual FINAL

Table of Contents

Table of Contents

UNBRANDED FUEL ISLAND & NON-VALERO PRODUCT DISPENSERS UNBRANDED FUEL ISLAND TREATMENTS H1 Overview | H1 Unbranded Diesel Mark | H1 Side View | H2 Front View

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BRANDED RENEWABLE DIESEL BRANDED FUEL RENEWABLE ISLAND TREATMENTS

L2 Branded Renewable Diesel Fuel Dispenser | L3 Full Valero Renewable Diesel Canopy Fuel Island Policy | L4 Renewable Diesel Under Valero Canopy Fuel Island Policy

UNBRANDED DIESEL FUEL DISPENSERS

DIAMOND SHAMROCK DIAMOND SHAMROCK BRAND M2 Main Identification Elements | M3 Flag Mount Variations | M4 Diamond Shamrock Fuel Island Policy APPENDIX DEBRAND REFERENCE GUIDE N1 Overview / Valero Confirmation of the Debrand | N2 Valero Family of Brands N4 Physical Debrand Requirements | N6 Debranding Fuel Island Canopies / Debranding

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DYED DIESEL FUEL DISPENSERS

KEROSENE DISPENSERS

RACING FUEL DISPENSERS

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BUILDING FREESTANDING BUILDING TREATMENTS I1 Overview | I1 Paint Treatments | I1 Approved Building Elevation Color Options

Fuel Island Canopy Poles | N8 Debrand Fuel Dispensers & Bollards/Accents N10 Debrand Building Exteriors & Car Washes | N12 Debrand Checklist

ISLAND MARKETER BUILDING TREATMENTS I2 Overview | I2 Paint Treatments | I2 Approved Building Elevation Color Options

CAR WASH CAR WASH TREATMENTS J1 Car Wash Fascia Treatments | J1 Car Wash Paint Treatments | J1 Elevations

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COLOR & FONT TREATMENTS PAINT TREATMENTS

K1 Signs/Light Poles/Gas Vents/Trash Enclosures | K1 Branded Fuel Islands K1 Unbranded Fuel Islands | K1 Building & Car Washes FONT TREATMENTS K2 Valero, Branded Diesel & Unbranded Diesel Wordmarks | K2 Store Name K2 Car Wash | K2 Auxiliary Signs | K2 Fuel Product Names on ID/Price Signs

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