Unbranded Fuel Island
UNBRANDED FUEL ISLAND & non-Valero product dispensers
UNBRANDED DIESEL FUEL DISPENSER Existing Product Identification Decals (PIDs) will remain on PUMP GRAPHICS UNBRANDED DIESEL
the Unbranded Diesel Fuel Dispensers. However, pump doors will be solid black vinyl. Unbranded Diesel Fuel Dispensers do not require a pump bonnet.
UNBRANDED DIESEL FUEL ISLAND TREATMENTS
The background on the Unbranded Fuel Island’s canopy fascia is solid black (which can be achieved by painting or reskinning the existing canopy fascia), and includes a Diesel wordmark in white vinyl letters justified to the right on the canopy fascia. Pump doors on the Unbranded Diesel Fuel Dispensers are black. Canopy poles and bollards (both steel and concrete) are painted Thundercloud light gray. All curbs will be painted dark gray (excluding unpainted stainless steel curbs). If curbs were previously unpainted, they can remain unpainted.
Important Note: Unbranded Diesel Fuel Dispensers
WORDMARK HEIGHT: Small = 2’-3” Medium = 2’-6” Large = 2’-6” Diesel
No Valero wordmarks, logos or PIDs are to be used anywhere on the Unbranded Diesel Fuel Dispensers.
Important Note:
No Valero wordmarks, logos or pump number signs are to be used anywhere on the Unbranded Fuel Island canopy, including the fascia or support structure.
WORDMARK WIDTH: Small = 10’-0” Medium = 11’-6” Large = 11’-6”
FRONT VIEW
SIDE VIEW
CLADDING, IN GOOD CONDITION, MAY ALSO BE ACCEPTABLE
DARK GRAY STEEL BOLLARD
DARK GRAY LARGE CONCRETE BOLLARD
TRASH RECEPTACLE/ WINDSHIELD SERVICE CENTER Minimum one Valero- approved per fuel island
Important Note: Unauthorized Signage on Canopies Under no circumstances is it acceptable to install or display signage on the canopy fascia of either a temporary or permanent nature without prior, written authorization from Valero. This includes banners, promotional signs, pole wrap signs, warning decals, handwritten signs and notices, etc.
Important Note: Valero Authorized Material Suppliers All materials and signage necessary to meet the guidelines and specifications set forth in this Wholesale Branding Manual must be obtained through one of Valero’s authorized suppliers unless otherwise approved, in writing, by Valero.
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