Building Treatments
BUILDING treatments
ISLAND MARKETER BUILDING TREATMENTS An Island Marketer is defined as a building with any portion of the structure physically under the fuel island canopy. Valero does not require the existing store building to be imaged, although the existing brand image may not remain. Valero has final approval on image treatment. Below is the suggested treatment which is not required. Paint Treatments – Island Marketer Building Element Paint Treatment Building Elevations See below for approved list of color options. Building Bollards Blue Building Curbs All curbs that have previously been painted will be painted Valero Dark Gray (excluding unpainted stainless steel curbs). If curbs were previously unpainted, they can remain unpainted.
FREESTANDING BUILDING TREATMENTS Valero does not require the existing store building to be imaged, although the existing brand image may not remain. Valero has final approval on image treatment. Below is the suggested treatment which is not required. Paint Treatments – Freestanding Building Element Paint Treatment Building Elevations Neutral color-gray or sand Building Bollards Blue Building Curbs All curbs that have previously been painted will be painted Valero Dark Gray (excluding unpainted stainless steel curbs). If curbs were previously unpainted, they can remain unpainted.
Approved Building Elevation Color Options
Approved Building Elevation Color Options
Charcoal
Classic Bronze
Cadet Gray
Bone White
Charcoal
Classic Bronze
Cadet Gray
Bone White
Oyster White
Limestone
Castle Gray
Sandstone
Pueblo Tan
Oyster White
Limestone
Castle Gray
Sandstone
Pueblo Tan
Important Note: Valero Authorized Material Suppliers All materials and signage necessary to meet the guidelines and specifications set forth in this Wholesale Branding Manual must be obtained through one of Valero’s authorized suppliers unless otherwise approved, in writing, by Valero.
Important Note: All Building Treatments No Valero wordmarks or logos are to be used anywhere on the Building Treatments.
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