Color & Font Treatments
COLOR & FONT treatments
FONT TREATMENTS
Important Note: Valero Logo Type The Valero logo type is a customized version of Tahoma bold. The Valero wordmark cannot be duplicated using the base font.
PAINT TREATMENTS Signs/Light Poles/Gas Vents/Trash Enclosures Element Color Sign Poles / Sign Cabinets Thundercloud Light Gray Light Poles Thundercloud Light Gray Gas Vents Away from Building Thundercloud Light Gray Gas Vents Adjacent to Building Neutral Trash Enclosures Thundercloud Light Gray
Font Treatment
Important Note: Paint Treatments
Element
Font Style
Font Color
Format
Valero Branded Diesel & Unbranded Diesel Wordmarks
First letter of each word is capitalized with remaining letters lower case
All the paint shown here must meet exact specifications as established by Valero and must be obtained from one of its authorized suppliers. Paint can be ordered directly online at Valero eSource available through our Wholesale Portal.
Tahoma Bold Valero logo base type.
White
First letter of each word is capitalized with remaining letters in small caps
Helvetica Neue Cond 87 Heavy
Store Name
White
Branded Fuel Islands Element
Color White
First letter of each word is capitalized with remaining letters in small caps
Canopy Pans / Guttering
Helvetica Neue Cond 87 Heavy
Car Wash
White
Canopy Poles
Thundercloud Light Gray
Pump Number Signs
Blue Blue
First letter of each word is capitalized with remaining letters in small caps
Helvetica Neue Cond 87 Heavy
Vertical and Horseshoe Bollards
Auxiliary Signs
White
Large Concrete Bollards
Dark Gray Dark Gray No Touch
Curbs
White = Regular Blue = Diesel & E-85
Fuel Product Names on ID/Price Signs
Helvetica Neue Condensed Bold
All capitals
Steel Finish Bollards
Unbranded Fuel Islands Element
Color White
SAMPLE FONT TREATMENTS
Canopy Pans / Guttering
Canopy Fascias Canopy Poles
Black
Important Note: White Vinyl Letters
Thundercloud Light Gray Thundercloud Light Gray
Bollards (Concrete & Steel)
Actual white vinyl letters do not have a black outline which is shown only to delineate their edges in these examples.
Curbs
Dark Gray
Building & Car Washes Element
Color White Neutral
Soffits & Guttering
Elevations
Bollards
Blue
Curbs
Dark Gray
K1
K2
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