Site Branding Overview
SITE BRANDING overview MAIN IDENTIFICATION ELEMENTS The Valero identification elements present the brand with the greatest visual impact possible while communicating proper product and service information to the consumer. Most standard elements, along with some common variations, are depicted in this manual. In cases where the site will not accommodate these elements, please contact your Territory Sales Manager for more information. All materials and signage necessary to meet the guidelines and specifications set forth in this Wholesale Branding Manual must be obtained through one of Valero’s authorized suppliers unless otherwise approved, in writing, by Valero.
TYPICAL SITE PACKAGE
Plan View
FREESTANDING BUILDING
HIGH-RISE • 125 SF • 225 SF
BOLLARD POLE PUMP NUMBER SIGNS PUMP BONNET
FLAG MOUNT
• 5’ • 6’ • 8’
VALERO LOGO
VALERO WORDMARK
REGULAR
LOGO
DIESEL
30'-"1
E-85
BETWEEN POLE • 6’X8’
REGULAR
Valero Yellow 07
CENTER POLE • 4’X8’ • 5’X8’
REGULAR
DIESEL
FUEL ISLAND
Valero Yellow 07
DIESEL
LOGO
GROUND MOUNT SIGNS
FRONT VIEW
SIDE VIEW
WORDMARK
LOGO
FLAG MOUNT SIGN
BRANDED FUEL ISLAND GRAPHICS
PRIMARY STREET
Important Note: Unauthorized Signage on Canopy Under no circumstances is it acceptable to install or display signage on the canopy fascia of either a temporary or permanent nature without prior, written authorization from Valero. This includes reader boards, banners, promotional signs and LED price signs.
FREESTANDING BUILDING
ISLAND MARKETER
A1
A2
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