SITE BRANDING Diamond Shamrock
DIAMOND SHAMROCK brand guidelines
overview
MAIN IDENTIFICATION ELEMENTS The Diamond Shamrock identification elements present the brand with the greatest visual impact possible while communicating proper product and service information to the consumer. Most standard elements, along with some common variations, are depicted in this manual. In cases where the site will not accommodate these elements, please contact your Territory Sales Manager for more information. All materials and signage necessary to meet the guidelines and specifications set forth in this Wholesale Branding Manual must be obtained through one of Valero’s authorized suppliers unless otherwise approved, in writing, by Valero.
DIAMOND SHAMROCK BRAND The Diamond Shamrock Brand is being re-introduced to our Distributor network as a secondary brand. • Limited brand support will be provided for Diamond Shamrock
Signage Requirements Application of the image elements must be as follows: • Flag Mount ID/Price Sign arrays start with the Diamond Shamrock ID/Sign at the top, followed by gasoline and diesel fuel grades and prices • Proprietary Logo placement to be applied in the existing auxiliary cabinet Should sign permitting impact the configuration, Diamond Shamrock will take precedence. Canopy Requirements Application of the image elements must be as follows: • Front – Flat fascia with Graphics, Diamond Shamrock word mark and logo • Back – Flat fascia with graphic only • Ends – Flat fascia with Diamond Shamrock logo (no word mark will be applied to end of canopy) • LED Down Lighting Valero retains sole discretion in granting an exception to Standard Branding Guidelines for the Diamond Shamrock Brand.
HIGH-RISE • 125 SF • 225 SF
FLAG MOUNT
• 5’ • 6’ • 8’
DIAMOND SHAMROCK LOGO
DIAMOND SHAMROCK WORDMARK
BETWEEN POLE • 6’X8’
REGULAR
Valero Yellow 07
CENTER POLE • 4’X8’ • 5’X8’
REGULAR
DIESEL
Valero Yellow 07
DIESEL
GROUND MOUNT SIGNS
FRONT VIEW
SIDE VIEW
1
3
5
7
9
11
1
1
Unleaded
Unleaded
Regular Plus Premium
Regular Plus Premium
BRANDED FUEL ISLAND GRAPHICS
FREESTANDING BUILDING
ISLAND MARKETER
M1
M2
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