2025 Wholesale Branding Manual FINAL

Debrand Reference Guide

VALERO FAMILY of brands The following graphics depict the brand images and brand specific • Fascia background must be permanently removed or painted over, eliminating the visibility of any Valero Marks, including the Valero brand color combinations. It is NOT sufficient to cover over elements of the Valero mark by affixing a temporary tarp. • Sign faces MUST be painted over. • Inspect the interior of the station to ensure that there are no signs, decals, or other printed materials displaying the Valero Marks including the electronic payment applications and POP. colors that constitute the Valero Marks. • Brand logos, wordmarks, gestures, and light bar must be removed.

SHAMROCK BRAND - UPDATED

A ux . S ign

BEACON BRAND

VALERO VANGUARD BRAND

$ Gallons

REGULAR

30'-1"

DIESEL AUXILIARY

Street

SHAMROCK BRAND - ORIGINAL

DIAMOND SHAMROCK BRAND

Store Name

Ioieroe

Uiortoe

loierper

4 1

REGULAR

Unleaded

Regular Plus Premium

PLUS

Ioieroe

Ioieroe

Uiortoe

Uiortoe

loierper

loierper

1

1

30'-1"

Unleaded

Unleaded

Regular Plus Prem ium

Regular Plus Prem ium

DIESEL

DIAMOND SHAMROCK BRAND - ORIGINAL

VALERO BRAND - ORIGINAL

Ioieroe

Uoirtoe

loierper

A ux . S ign

Ioieroe

Ioieroe

Uoirtoe

Uoirtoe

loierper

loierper

N2

N3

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