Debrand Reference Guide
PHYSICAL DEBRAND requirements DEBRANDING ID/PRICE SIGNS It is essential to inspect both sides of all ID/Price signs. All image elements illustrated below should be inspected using the following debrand criteria.
COMPLIANT
ID SIGN REMOVED OR PAINTED OVER
A ux . S ign
A ux . S ign
NON-COMPLIANT
IMPORTANT NOTE: • It is not sufficient to cover over elements of the Valero Mark with material that is affixed to the Valero element, such as with a tarp. • Embossment and 3D applications must be obliterated and cannot simply be painted. • Opaque paint recommended when painting over elements. All Valero trademarks, logos and symbols, including the Valero Brand colors must be removed.
PRICE SIGNS, FUEL PRODUCT NAMES AND PRICE FONTS REMOVED OR PAINTED OVER. LEDs CAN STAY.
REGULAR
30'-1"
DIESEL AUXILIARY
REGULAR
AUXILIARY SIGNS WITH BRAND COLORS AND FONTS REMOVED OR PAINTED OVER
PLUS
30'-1"
DIESEL
Street
• Opaque black paint to prevent bleed through
The Valero “Fleet Discount Site” sign shown at right is usually attached to the ID/ Price sign pole or a nearby light pole. This sign must be removed in addition to other signs, decals, or any other printed materials displaying Valero brand-specific image elements wherever they may be located on the property. DEBRANDING HIGH-RISE SIGNS It is essential to inspect both sides of all ID/Price signs. All image elements illustrated below should be inspected using the following debrand criteria.
Temporary Vinyl or Paint
HIGH-RISE SIGN REMOVED OR PAINTED OVER
Auxiliary – Yellow Diesel Price face
Temporary Vinyl or Paint
• Opaque black paint to prevent bleed through
N4
N5
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