Debrand Reference Guide
Debrand Reference Guide
DEBRANDING FUEL DISPENSERS & BOLLARDS/ACCENTS
COMPLIANT
Fuel dispensers are available in many models and configurations. Following are examples of image treatments on dispensers that may carry the Valero and Diamond Shamrock brands. Some may have bonnets, while others may not. All are subject to the same debranding requirements. It is essential to inspect both sides of each dispenser to confirm compliance with the debrand requirements outlined below.
PUMP BONNET REMOVED
Ioiero
Ioireoe
Uoi rto
Uiortoe
loierper
loireper
VALERO CREDIT CARD DECAL REMOVED OR PAINTED OVER
NON-COMPLIANT
IMPORTANT NOTE: • It is not sufficient to cover over elements of the Valero Mark with material that is affixed to the Valero element, such as with a tarp. • Embossment and 3D applications must be obliterated and cannot simply be painted. • Opaque paint recommended when painting over elements. All Valero trademarks, logos and symbols, including the Valero Brand colors must be removed.
PRODUCT IDENTIFICATION DECALS REMOVED
Ioieroe
4 1
Ioieroe
Uiortoe
Uoirtoe
loierper
loierper
Unleaded
Regular Plus Premium
PUMP SKIRT REMOVED OR PAINTED OVER
BOLLARDS PAINTED OVER
PUMP SKIRT REMOVED OR PAINTED OVER
Remove product identification decals, and entire pump image elements must be re-painted or removed.
Bollards must be repainted – non Valero Brand colors
VALERO CREDIT CARD DECALS
If present, Valero branded credit card decals are typically located in the middle section of the dispensers. Each dispenser must have all decals related to the Valero credit card removed or painted over to the point of invisibility.
Canopy poles, bollards, and entire pump image elements must be re-painted or removed
Remove product identification decals, and entire pump image elements must be re-painted or removed.
N8
N9
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