Debrand Reference Guide
Debrand Reference Guide
DEBRANDING BUILDING EXTERIORS & CAR WASHES
COMPLIANT
Building and Car Wash fascias come in all sizes and shapes and may surround the entire structure. All brand specific image elements (logos, wordmarks, lines, gestures, & backgrounds) must be removed or painted over.
FASCIA BACKGROUND REMOVED OR PAINTED OVER
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FASCIA BACKGROUND REMOVED OR PAINTED OVER
NON-COMPLIANT
IMPORTANT NOTE: • It is not sufficient to cover over elements of the Valero Mark with material that is affixed to the Valero element, such as with a tarp. • Embossment and 3D applications must be obliterated and cannot simply be painted. • Opaque paint recommended when painting over elements. All Valero trademarks, logos and symbols, including the Valero Brand colors must be removed.
EXTERIOR WINDOWS/WALLS & BUILDING INTERIORS
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It is essential to inspect the building exterior to ensure that all POP, signs, decals, or other printed materials displaying the Valero Mark have been removed and are no longer visible to the general public. • Inspect the interior of the station to ensure that there are no signs, decals, or other printed materials displaying the Valero Mark. • In addition, check on or around the sales counter to ensure there are no Valero Credit Card applications or Valero Fleet Services applications on display. These can be identified by the following credit card graphics on the front side of the applications.
*Additional terms apply. Visit Valero.com/Offer-Terms for full details.
All building facias and accent trim must be repainted and have brand color removed
VALERO FLEET CARD VALERO CREDIT CARD
N10
N11
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