2025 Wholesale Branding Manual FINAL

Debrand Reference Guide

DEBRAND checklist

Fleet Discount Sign

q Remove from price sign q Could also be found on hi-rise, light pole, or canopy column

Store

Valero Printed Materials q Dispose of Valero promotional pump toppers, posters, window clings etc. from store interior, exterior and under canopy. q  Dispose of Valero Credit Card and Fleet Card applications from store interior, exterior, and under canopy

q Fascia graphics removed q Fascia painted out

Canopy

q Fascia graphics painted over removed q Remove column numbers q Remove column vinyl q Paint over column q Fascia signs removed (wordmark, logo)

q  Debrand photos have been taken and sent to the Valero Debrand Specialist

Pumps

q Remove/paint out bonnets q Remove/paint out door skins q Remove Valero CC decals q Remove Proud to be American decals

Price Sign q Paint over embossed faces with opaque paint (ID, pricer) -- Valero Mark cannot show through when lit

Hi-Rise

q Paint out flat faces with opaque (ID, pricer)

Carwash

q Fascia graphics removed q Fascia painted out

N12

N13

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