Debrand Reference Guide
DEBRAND checklist
Fleet Discount Sign
q Remove from price sign q Could also be found on hi-rise, light pole, or canopy column
Store
Valero Printed Materials q Dispose of Valero promotional pump toppers, posters, window clings etc. from store interior, exterior and under canopy. q Dispose of Valero Credit Card and Fleet Card applications from store interior, exterior, and under canopy
q Fascia graphics removed q Fascia painted out
Canopy
q Fascia graphics painted over removed q Remove column numbers q Remove column vinyl q Paint over column q Fascia signs removed (wordmark, logo)
q Debrand photos have been taken and sent to the Valero Debrand Specialist
Pumps
q Remove/paint out bonnets q Remove/paint out door skins q Remove Valero CC decals q Remove Proud to be American decals
Price Sign q Paint over embossed faces with opaque paint (ID, pricer) -- Valero Mark cannot show through when lit
Hi-Rise
q Paint out flat faces with opaque (ID, pricer)
Carwash
q Fascia graphics removed q Fascia painted out
N12
N13
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