BUSINESS EDU continued
“Limited time offer. Call us today.” ▪ “Early Bird Discount ends soon.” ▪ “Act fast or you’ll miss this exclusive offer.” ▪
Social Proof. Leveraging trends lets your customers know you’ve got the newest/coolest/best whatevers in town. Effective social proof hooks highlight current trends and tend to use specific numbers rather than vague state- ments. They often incorporate urgency alongside the social proof. Here are a few examples of social proof: “More than 1 million divers worldwide use this [x].” ▪ “Over 50,000 new divers have purchased this [x] in ▪ the last 12 months.” “This hot new [x] is nearly impossible to get – but we ▪ have it in stock.” “Why 100 percent of our trips to ▪ [x] sell out within one week.” Contrarian. This hook chal- lenges established thinking, mak- ing it particularly effective for engaged audiences seeking new approaches. The most effective contrarian hooks don’t just chal- lenge a widely accepted belief or practice; they also promise a bet- ter alternative. Inviting your cus- tomers to challenge what they know can be a great hook for selling courses. Try using con- trarian hooks like these: “Forget what you learned about dive planning. This ▪ new dive computer will rock your world.” “You will never enter the water again without this [x].” ▪ “Stop [x]. This scuba class will change the way you ▪ dive.” “[Destination X] is so 1990s. [X] is the hottest new ▪ dive destination on the planet.” Aspiration. This hook connects your product or services with your ideal customer’s hopes and dreams. Your market- ing message invites them to image how much better life will
Exclusivity. If it’s rare, we want it. If the club has a bar- rier to entry, we want in. That’s just how we roll. To use ex- clusivity to your advantage, create desire through limited access or special status, or the opportunity to possess some- thing few others can. Here are examples: “By invitation only! Apply to join one of our exclusive ▪ adventures.” “Want in on our ‘Secret Lo- ▪ cation’ Scuba Trips? Click to learn more.” “Only 2% of divers have ▪ ever visited this secret desti- nation.” “This [x] is reserved exclu- ▪ sively for our best cus- tomers.”
FOMO - Fear Of Missing Out. Your customers want to be the cool kids, so lightly triggering their
innate social anxiety can work to your advantage. This hook’s a little tricky, because you want to encourage them to do business with you without bullying them into it. The phrase, “Get in, loser…” only works in the movies. Instead, try these examples: “Join our VIP Club for insider-only access to [x].” ▪ “Come find out the secret tricks tech divers use to ▪ [x].” “Our Flash Sale on [x] ends in 12 hours, so get in on ▪ it now.” “If you don’t have [x] you’re missing out. Stop by the ▪ dive center to learn more.”
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