BUSINESS EDU continued
azine ads, and offer incentives for visiting your booth. Booth Design: Invest in striking visuals—underwater ▪ photography, VR experiences, or immersive videos. Example: Stuart Cove’s Dive Bahamas offered a $100 Visa gift card for any group booking at DEMA. The promotion helped generate over $500,000 in group bookings at just one show. 3. Create a Dedicated B2B Sales Platform Agent Portal Features: ▪ Registration and logins for agents ▪ Downloadable media kits and rate sheets ▪ Real-time availability calendars ▪ Automated email follow-ups via CRM tools like ▪ HubSpot Keep it Simple: Even small resorts can integrate basic ▪ B2B tools easily. Example: Aggressor Liveaboards’ agent portal includes marketing resources, online training, and commission tracking—easy for agents to use and promotes repeat bookings.
4. Strategic Partnerships with Specialty Wholesalers Partner with Wholesalers: Work with companies like ▪ Caradonna, Reef & Rainforest, and Deep Blue Adven- tures. Co-Marketing: Share costs for emails, social media, and ▪ ads—especially in Scuba Diving Industry Magazine , which reaches dive retailers monthly. Bundle Experiences: Offer packages that include activ- ▪ ities beyond diving, appealing to non-diving travel com- panions. Example: Caradonna Dive Adventures’ co-op marketing programs blend magazine ads, social media, and emails to maximize B2B reach cost-effectively. 5. Host Webinars and Virtual Trainings Monthly Webinar Series: Host sessions like “Top 5 Ex- ▪ periences at [Resort Name]” to educate and engage travel sellers. Keep it Interactive: Use polls, quizzes, and live Q&As. ▪ Offer Certifications: Create a “[Resort Name] Special- ▪ ist” digital badge agents can proudly display.
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