BUSINESS EDU continued
Example: Both Caradonna and Deep Blue have success- fully hosted webinars featuring resort operators, celebrities, and dive experiences, generating thousands of impressions and leading to new group bookings. Why You Should Start Now: 200 Days Until the DEMA Show The DEMA Show, the world’s largest business-to-business dive industry event, is just 200 days away—and that’s both plenty of time and not a minute to waste if you want to max- imize your B2B impact. Here’s why starting now matters: Building Awareness Takes Time: Travel sellers and dive ▪ retailers need multiple touchpoints before they feel con- fident recommending or booking your resort. Magazine ads, emails, webinars, and personal outreach all work best with a 6-month runway. Relationship Building: Top-performing agents and dive ▪ shops plan their 2025 group travel 6–9 months in ad- vance. That means now is when they’re deciding where to send next year’s groups. Trade Show Lead-Up: Exhibiting or attending DEMA ▪ is important, but success at DEMA starts long before
book appointments with travel agents and retailers you’ve nurtured. Bottom Line: You have the perfect window right now. Resorts that build relationships and brand familiarity over the next 6 months will dominate at DEMA—and set themselves up for a record year of group and dive travel bookings. Don’t wait. Start your B2B marketing program today. Scuba Diving Industry Magazine is here to help you reach the right audience, every month, leading up to DEMA and be- yond. Practical Tools to Support Your Program Webinar Script Outline (30-45 mins): “ Selling Dive Paradise: Mastering [Resort Name] Bookings ” Intro: Warm welcome and highlight a special incentive ▪ Overview: Showcase USPs (location, experiences, eco- ▪ credentials) Selling Tips: Discuss commission structures, group in- ▪ centives
the show. By launching your campaigns now, you can create pre-show buzz, set meetings in advance, and enter DEMA with agents already familiar with your brand. Exclusive Promotions: Early promotions give ▪ agents more time to market and sell your pack- ages before and during the busy DEMA net- working period. Media Timing: Advertising in Scuba Diving Indus- ▪ try Magazine between now and November en- sures repeated exposure to the exact travel sellers and retailers who can grow your book- ings. Recommended Timeline Starting Now: Next 30 days: Launch your first B2B ad cam- ▪ paign, build/update your travel seller list, and promote a webinar. Next 90 days: Host your first webinar, announce ▪ a FAM trip opportunity, and strengthen partner- ships with wholesalers. Next 180 days: Confirm your DEMA booth ▪ promotion, finalize incentive programs, and pre-
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